Reputation Score: What Is It and Why Does It Matter?


November 26, 2019

[vc_row][vc_column][vc_column_text]Personal Reputation Score

Looking for a fast and easy way to measure your online reputation?

Look no further than the personal reputation score, a metric now offered by brand managers and reputation firms across the web.

But what is a reputation score, and what does it mean for your personal reputation in 2020?

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Here’s a guide to what a score is, how it’s calculated and why your score matters when building a healthy personal brand online. 

What is a reputation score and why does it matter?

First, let’s have a look at what that score means:

Your personal online reputation score represents the total value of your online footprint. That value is based on a number of factors, including the sum of positive, negative and neutral items that show up in Google search engine results pages (SERPs) and how they rank when people search your personal brand. 

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In other words, your reputation score indicates the overall perception people form after searching your name online. 

Why does your reputation score matter?

Like it or not, how you look on the internet matters. This is because no matter who you are or what you do, people are searching you on the web—and making judgments about your character and credentials based on what shows up in Google search results.

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When your personal score (value) is high, those people are much likelier to find online assets that portray a positive image, cultivate trust and create a better path to personal success.

But if your personal score is low, chances are good your friends, relatives, employer and clients are finding one or more items that reflect poorly on your online image, hurting your ability to connect, inspire and build the relationships you need to thrive.

Who is searching you online?

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[su_row][su_column size="1/2" center="no" class=""]We explore what affects your personal reputation score the most and provide tips for moving your rep in the right direction. [/su_column] [su_column size="1/2" center="no" class=""]
People from all walks of life search your personal brand online every day. These include:

Who creates my reputation score?

A number of online firms provide the opportunity to check your personal reputation score based on the quality and extent of your digital presence. Each utilizes its own criteria and reputation score scale to measure your online reputation and provide a number that represents your overall appearance on the web.

One of the more notable sites to do so is MyLife, which aggregates various elements of your presence and tabulates your MyLife Reputation Score on a 1-to-5 scale (1 being poor, 5 being great). 

What is my personal reputation score based on?

Sites like MyLife base your personal Google reputation score based on any number of online assets and criteria. But while companies each have a unique formula for calculating your score, most account for a variety of factors, including all mentions of your brand, the quality of each mention, where each item ranks and how people are engaging with your brand.

A complete personal online reputation management analysis digs deep to identify all mentions of your name and where each ranks in search. It then evaluates those listings carefully to determine the impact—positive, negative or neutral—each result is having on your online footprint, as well as where and how often searchers are interacting with each URL. 

With each digital item thoroughly vetted and analyzed, your customized internet reputation analysis produces a net score that indicates the overall quality of your online image. 

Your personal reputation score provides a brief but powerful glimpse into how you’re perceived online.


What is a good reputation score?

A good reputation score varies depending on who you trust to analyze your online reputation. For example, while 4.3 may represent a good reputation score on, a score of 600 may indicate a robust online image on another reputation services site.

But no matter where you’re getting it from, a good reputation score typically demonstrates a clean, consistent presence on Google’s first 2-3 pages—accurate, positive SERP rankings tied together with consistent information and that highlight your best attributes whenever a friend or coworker searches your name on the web. 


What is a bad reputation score?

Much like their “good” counterparts, bad reputation scores can vary greatly depending on the service you’re using. While 1 and 2 numbered scores may point to a poor reputation on sites like MyLife, scores in the 0-100 or 0-30 ranges can indicate lackluster performance on others. 

Overall, a bad score likely indicates the presence of one or more negative items in Google search—a bad comment or negative article affiliated with your online brand and sucking the oxygen out of your search engine presence. Whatever it happens to be, that one negative is often all it takes to dominate the digital spotlight and turn your personal reputation score into a daily liability. 

[su_accordion][su_spoiler title="Which negative items hurt your personal reputation score the most?" open="no" style="default" icon="plus" anchor="" class=""]The impact that negative items have on your personal reputation depends on a number of factors, including their nature, where they rank in search results and the level of traffic each link receives each day. While the level of damage varies based on who you are, those that hurt people’s scores the most often include bad reviews, news articles and unflattering images. [/su_spoiler] [su_spoiler title="How do I remove a bad item hurting my score?" open="no" style="default" icon="plus" anchor="" class=""]Many times, a polite request made to the content’s owner may be all it takes to remove an unwanted comment, social post or blog from the web. However, removing items like negative reviews and news articles is often be difficult, as news and review sites tend to have strict protocols for taking down harmful or libelous content. In such cases, a long-term personal online reputation management campaign involving content suppression may be needed.[/su_spoiler] [su_spoiler title="How can I tell if my reputation score is improving?" open="no" style="default" icon="plus" anchor="" class=""]Ongoing monitoring of your online presence is key not only to effective ORM, but also to ensuring your internet reputation score is moving in the right direction. The decline of negative links in Google search rankings combined with the rise of positive items is a good sign your score is improving.[/su_spoiler][/su_accordion]

What is my reputation score?

As noted earlier, your personal online reputation score is determined primarily by the overall quality of your digital footprint in Google search results. Because so few Googlers go beyond the first page, it’s the first 10 listings that matter most when calculating your personal score. 

If you want a better idea of what your score will be, start by searching yourself. Then, make a note of each listing related to your personal brand through the first 2-3 pages (second-page results may move up someday), how they reflect on your good name (positive, negative and neutral) and where each is ranking (higher visibility usually means more impact on your personal reputation). 

A brief personal analysis may not only help set your expectations, but also to alert you of potential problems and how much need you may need personal online reputation management. 

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Why is my reputation score so low?

If you’ve checked your personal reputation score and found it could use a pick-me-up, your online reputation could be feeling the heat caused by any number of issues:

  • Poor social management. Whether you’ve shared a questionable video on Facebook or let a comment thread get away from you, a poorly managed social presence can quickly become your worst digital nightmare.
  • Bad online reviews. If you’re a small business owner or local professional, a bad review can leave a lasting stain on your legacy and your integrity.
  • Unflattering court records. A past mistake or court case could be throwing your personal reputation behind bars.
  • Bad news. Even just a harmless mention in a negative news item or blog can create a lifetime of bad press for your search engine presence. 
  • Inconsistent profiles. Inconsistencies in your online info and across your digital profiles may be innocent enough, but they can do real damage to your internet visibility.  

If your personal online reputation score could use some work, is here to help. As leaders in personal reputation management, we specialize in customized online strategies that turn your digital image around, and help you score the personal reputation do deserve.

To schedule your free reputation analysis, call 844-745-6673 or visit today.


3 comments on “Reputation Score: What Is It and Why Does It Matter?

    1. Hello Lonis,

      Thank you for reaching out. Your online reputation can have a big impact. Someone from our team will be in contact shortly to explain things more clearly.

      Thanks again,

  1. I am not sure how I can trust the information and score about me on when the site consistently has a number details about me all mixed up. They continue to place me under my maiden name, not my married name, and telling the public I live at an address that I moved out of at least 10 years ago.

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