Brand Yourself: Personal Branding for Individuals
What is Personal Branding?
Personal branding is the act of creating, promoting and protecting an image that represents who you are and how you’d like to be seen. Building a personal brand based on your unique knowledge, skills and experiences not only helps to set you apart from others, but also provides the online resume you need to achieve personal and professional success down the road.
In other words, personal branding is refusing to let someone else steer the conversation surrounding your name, and instead taking control of how you look and what people find when they come across your brand on the web.
Why does Personal Branding matter?
Proactive personal branding is often the difference between just “having a brand” and building a reputation that gets results, not only in your personal life, but throughout your professional career and beyond.
Need help with Personal Branding?
WE GOT YOU!
At Internet Reputation, our goal is to build a personal brand strategy that creates opportunity and helps you shine online.
To do that, we customize each personal branding approach to fit your unique situation and address your personal and professional needs.
After performing a complete audit of your online presence, we take time to understand your brand and your goals, asking questions like:
- What are you most proud of?
- Which items are posing the greatest threat to your brand?
- What do you want your personal brand to accomplish?
- What sets you apart from others in your field?
- What qualities do you want to share and promote online?
With information in hand, our SEO and brand management experts go to work on your personal branding strategy, using the latest in search optimization tools and techniques to help you brand yourself and get the job, promotion, raise or partnership you’ve always wanted.
An effective self-branding strategy is key to:
- Building a positive online presence.
- Promoting your value to potential employers.
- Maintaining productive professional relationships.
- Strengthening trust with coworkers and friends.
- Preventing crises and protecting your integrity.
Creating a robust personal brand puts you in control of the online narrative, allowing you to brand yourself and develop a digital resume that tells your story in your own way. A good self-branding approach highlights your best attributes and puts your best foot forward on the internet, presenting a digital footprint hiring managers, coworkers, friends and first dates are inspired to connect with and trust.
Bottom line: If you aren’t managing your online brand, you’re losing opportunities. Daily. Your brand is your reputation, and failing to build a good one puts your image and your future in the hands of an unpredictable digital environment.
Like it or not, you’re being Googled every day
Business partners, managers, colleagues and relatives are researching your personal brand online. They’re Googling YOU. And if you aren’t taking steps to brand yourself, you may be giving ammunition to those who may otherwise use what they find against you.
What online reputation management means for Personal Branding
Online reputation management (ORM) is a critical part of any personal branding strategy. ORM ensures all your bases are covered when it comes to managing threats and maximizing opportunity—and to build a personal brand that you control.
These days, your career, business success and even the strength of your relationships all hinge on how you look online. Creating a positive, compelling personal brand is crucial not just to building a stronger search presence, but showcasing the qualities and qualifications essential to earning that next promotion, attracting local customers and achieving the personal happiness you’ve been searching for.
Here’s a few notable examples of personal branding done right:
Elon Musk—The trailblazing entrepreneur has built a personal brand instantly recognized in boardrooms and living rooms across the world.
Neil Patel—Patel is now synonymous with marketing and personal branding tips thanks to his self-branding prowess.
Oprah Winfrey—Oprah has devoted decades to cultivating and refining one of the most successful and profitable personal brands in history, becoming one of the leading examples of personal branding and how to brand yourself to your advantage.
How do you Brand Yourself?
Building a personal brand online is a multi-layered process that involves a commitment of time, resources and expert knowledge of how search engines populate results pages (SERPs). Putting together an effective personal branding strategy requires knowing what makes up your online presence, how to manage problems and which methods are available to improve how you look on Google’s first page.
Here’s a breakdown of how to brand yourself step by step:
Step 1: Perform an audit of your online footprint.
Step 2: Remove threats hurting your reputation in search results.
Step 3: Create and post assets highlighting your best qualities.
Step 4: Strengthen your credibility through reputation maintenance.
Step 5: Monitor your reputation to protect your personal brand.
When you brand yourself with online reputation management, you get the chance to redefine yourself at every level of your digital presence.
A customized ORM campaign:
- Identifies all mentions of your brand on the web, including across social platforms, news sites, review sites, images, videos and more.
- Initiates a strategy for removing threats and negative links creating an unwanted association with your individual brand.
- Uses the latest in SEO techniques and digital technology to push down negative results and give you ownership of your search presence.
- Develops a consistently clear, accurate, honest and positive brand reputation that employers and colleagues can trust.
- Maintains a watchful eye that identifies new items when they pop up and pivots your strategy whenever needed.
An effective personal branding strategy incorporates ORM to amplify your brand and expand your potential. When your brand and reputation are in sync, you’re not only making a good first impression on employers, business partners and loved ones searching your name, but creating a strong personal and professional resume that opens up opportunities and enables your success for years to come.