
Five Ways to Enhance Your Small Business Independence
/For a local business to grow and really achieve small business independence, you need to attract new customers. No matter the business, it’s a simple equation. Historically, small businesses have relied on advertising and word of mouth to bring in new customers. The Internet has changed all that, presenting opportunities that are limited only by […]
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Six Ways To Protect Your Children Online
/In an unpredictable digital environment, is it possible to protect your children from online harm? Are you worried about what your kids are exposed to online? You’re not alone. A recent survey by the Pew Research Center found that over a third of parents worry about their child’s technology and Internet use. And those with […]
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Social Media and Online Reputation: A Case Study
/Your social media posts really do make a difference to your online reputation. And your online reputation really does impact your off-line life. If you have any doubt about that, consider the lesson learned by ten students accepted into Harvard College, as part of its Class of 2021. All ten had their admission offers rescinded […]
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Why Online Reviews Matter To Your Small Business
/Why do online reviews matter? Millions of consumers evaluate businesses by reading online consumer reviews, before even considering making a purchase. How can you improve yours? Why Online Reviews Matter: The Power of Customer Commentary Consumer reviews are powerful tools that have an enormous impact on any company’s reputation. 92% of all consumers read them. […]
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How To Manage Your Reputation
/In part two of our Reputation Management Series, we show you how to manage your reputation by removing unwanted information from search engine results. Bad Results: A Powerful Adversary Imagine: every time you Google your name, a negative result shows up, front and center, and for the whole world to see. From what we’ve learned, […]
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Why Online Reputation Management Doesn’t Happen Overnight
/In part one of our Reputation Management series, we examine how search engines work and the subsequent effects on your online reputation. A common question we hear is, “why does it take so much time to completely remove my negative search result?” To deliver the best answer and results to our clients, we explain the […]
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Five Things You Should Do Every Day to Protect Your Online Reputation
/What steps can you take to protect your online reputation? Our Reputation Team breaks down five everyday things you can do to restore your digital image and take control of your online brand. Your online reputation constantly in flux, the sum of the positive and negative information that is available about you on the Internet. […]
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Review Reputation Management, or Threat to Free Speech?
/Is it illegal to manage your online reviews? A recent court case puts online review management on the witness stand. The wheels of justice may turn slowly, but they are beginning to turn in the case of Hassell v. Bird. As our blog team reported last fall, the case involves the Hassell Law Group, a […]
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How Do You Protect Your Online Privacy?
/In an era when everything is digital, how do you protect your online privacy? Learn what you can do to safeguard your info and protect yourself across the web. Privacy these days seems to be an ever-moving target; a growingly elusive ideal that often appears impossible to properly protect or define in any sort of […]
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Self-Inflicted Wounds: How Companies Ruin Their Own Reputations
/Are you sabotaging your own brand? Here’s a look at common reputation mistakes, how companies ruin their own reputations and how to steer clear of brand-busting faux pas in the future. When a public relations disaster strikes your company, Online Reputation Management is your first line of defense. ORM is invaluable, because your company’s reputation […]
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The Ides of March: Madness, Bracketology & Beating the Buzzer
/Warren Buffett says he’ll give a million dollars a year for life to any of his employees who correctly picks the Sweet Sixteen in this year’s NCAA Basketball Tournament (aka March Madness). They don’t need to choose a perfect bracket, the Final Four, or even the last team standing. The remaining sixteen Division I men’s […]
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Google Autocomplete: A Love/Hate Relationship
/Searching for information with the Google search engine only takes a few keystrokes to produce a drop-down list of possible search terms. This is the Google autocomplete function; that drop-down list is its predictions. The list is based on the search terms you’re using, along with your past searches. Google says Autocomplete is meant to […]
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May I Have the Envelope, Please? Awards and Online Reputation
/What is the connection between awards and online reputation? This year’s Oscars offered a sneak peek into that often fraught relationship. “And the winner is…” In our movie-mad culture, there may be no single phrase more loaded with expectation. Each year, those four words leave us holding our collective breath in anticipation, until we hear […]
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The Reputation Oscars: 2017’s Biggest Reputation Losers
/Who are 2017’s most notable reputation losers? Every winter, film industry elites congregate to award Oscars to the most decorated films, actors and filmmakers of the year. The Oscars, in its 89th year, will take place this Sunday; and just like any other outing with a large group of celebrities, there is enough controversy to entertain […]
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Johnny Manziel: When Fans Fire Back
/The good news is that Johnny Manziel says he is clean and sober, and ready to get back to playing NFL football. The bad news? Not everyone believes him. And his reputation is toast. As our blog team reported last summer, Johnny Manziel, also known as Johnny Football, managed to wreck a promising pro football […]
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Athlete Reputation Management: Building a Championship Reputation
/Want to build a winning reputation? Athlete Reputation Management may be the answer When running back James White scored the winning touchdown in overtime at Super Bowl LI, Tom Brady had the last laugh. The season that began with the New England Patriots quarterback suspended for four games because of the “Deflategate” scandal ended with […]
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Snowed In? How to Dig Out and Build Your Online Reputation
/Digital reputation management offers an incredible tool to build your online reputation. You can use your online presence to put your best foot forward, presenting an ideal image to would-be employers, loan officers, clients, even romantic interests – in short, anyone who is likely to type your name into Google to see what they can […]
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Did You Really Need to Post That? Ways to Avoid Reputation Damage
/Social media can be a lot of fun, but it can also create a major crisis for your reputation. Learn how to maintain an active social presence without suffering major reputation damage in the process. This past election season and its aftermath are riddled with controversy, in which each day seemed to hold a dilemma […]
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Resolution for the New Year: Renew Your Online Reputation
/What was your New Year’s Resolution? If it didn’t involve any steps to renew your online reputation, you’re likely missing the boat. You really should do a web search using your name. You might be surprised at what you find. They used to call it ego surfing, and maybe they still do. Sounds a little […]
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Reputation Management for Actors: More Important Than Ever Before
/According to the United States Department of Labor, the median pay for an actor in 2010 was $17.44 per hour. While that’s certainly above minimum wage in most states, it’s not a lavish salary. Many actors who make a low salary like this might even find it difficult to support themselves while looking for work […]
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Managing Bad News Articles On the Web
/Is a negative article dragging down your reputation? Learn about managing bad news articles and what you can do to stop negative news from destroying your image. Have you been in the news lately? Perhaps it was due to an arrest for which you were later acquitted. Perhaps there was some issue that your business […]
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Social Media Hangover? Customized ORM Services May Be the Cure
/A little fuzzy on what you posted last year? Customized ORM services may help clear things up. Happy New Year! A lot of us woke up on New Year’s Day feeling…well, not at our best. Some of us are wondering if we can stick to that New Year’s resolution: start working out more, stop eating […]
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Best of the Best: InternetReputation.com Announces “Best Of” 2016!
/2016 turned into a remarkable year for InternetReputation.com: one of growth and business success, and improving the online reputation of more clients than we can count. We were especially gratified to receive an A+ rating from the Better Business Bureau, confirming the great reputation of a company committed to great reputations. Over the past year, our blog […]
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Trimming the Tree? Try Decorating Your Online Reputation Instead
/As you tackle your holiday to-do list, consider adding “decorating your online reputation” to the top. By now you may already be swept away in the hubbub of holiday cheer, even if you don’t happen to be a fan of the Yuletide season. With the all-consuming din of holiday parties, Christmas specials and Secret Santa […]
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