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Looking for an advantage over the competition? Our Reputation Team looks at how to build a positive online brand reputation that pulls in more customers and helps you dominate your local market.  In today’s digital world, online reputation can make or break a business. And with countless review sites, social media platforms and news articles […]

You know your small business is online. But what will grandma find on Google when she searches your brand? Learn what granny’s finding when she looks you up on the web. Yep. Your grandma is online. And despite what you think, she’s not looking for how-tos on knitting – or watching videos on how to […]

What Do Customers Think About Negative Reviews? What do customers think about negative reviews? The answer is in the stats: In 2017, 97% of consumers looked online for information about businesses before spending their money. This means that most customers you deal with have likely researched your business online, read your reviews and made an […]

With so much chatter out there, how do you take control of the online conversation? Learn the most effective ORM tools for writing your own online narrative and building a brand that puts you in the driver’s seat.  Online reputation management – ORM for short – is a hot topic, and with good reason. No […]

The information explosion that arrived with the commercialization of the Internet has been a great boon to humanity. However, with it came a dark side of online brand and reputation attacks that can seriously damage large and small businesses. Most businesses are utterly dependent on the Internet. It touches nearly every aspect of commerce, from […]

What does it mean to have an online presence? Why is it so important to reputation management? Our blog team provides answers. Social media sites like Twitter and LinkedIn, along with blog-hosting sites like WordPress and Blogger, are the red-headed stepchildren of the online world. Each day, we’re encouraged to shut down our blogs and […]

It’s that time of year! And with #MarchMadness about to smash into our living rooms, it’s time to learn how to enjoy the celebration and protect your reputation throughout the tournament.  In a little under two weeks, the United States will be obsessed with basketball. Games will crop up on computers, tablets, smartphones and television […]

Thinking about erasing your online footprint? We look at why deleting your online life completely is most likely a mistake – and why a proactive online reputation strategy is your best bet for protecting yourself and your online image.  As a public writer, I spend a lot of time online. I create pieces, I respond […]

Is Google’s predictive text feature creating problems for your reputation? Learn how to change Google autocomplete suggestions and put your brand on the right track. The Google search engine is the most popular and widely used search engine globally. It’s also one of the most advanced, with many features that make it easier to use […]

If you’ve been watching the reputation management industry, you might have noticed a slew of failed lawsuits aimed at third-party review websites. Unfortunately, it’s almost impossible to get defamatory content removed from third-party review sites simply by suing the host site. The reason is the Communications Decency Act, or the CDA. This law was passed […]

Deciding to hire an online reputation management, or ORM, company is a huge step toward fixing your image. A team of seasoned professionals who devote every hour of their workdays to reputation management is more qualified than a single person, even if you do spend weeks researching the task. The next step is analyzing your […]

Have you seen your online reputation? If so, are you prepared to defend it? Have You Seen Your Online Reputation? In the digital age, knowing how your brand looks on the web is more important than ever. From review sites and news platforms to search results and viral videos, each mention of your name or […]

As Google reputation management experts, we’re required to stay abreast of the latest goings-on at Google. This makes tracking pesky algorithm updates, of course, but it also means that we must understand how Google works, so we can produce the kinds of content that rank high in search results, so we can wipe away the […]

Learn the keys to building an impressive online reputation and putting yourself on the path to success. It’s 2018 and the power of the internet is greater than any other moment of human history. Reputations begin and end with the results on the front page of Google. Businesses and individuals alike are dependent on their […]

Wait… a Florida mugshot lawsuit that might actually win? Learn about Meagan Simmons and why her fight to get that unflattering photo down may actually end up succeeding. If I asked you who Meagan Simmons was, you probably wouldn’t be able to answer. But, chances are that you’ve seen her photo hundreds of times. That’s […]

With no end of cyberbullies, identity thieves and digital threats out there, do you know how to protect your kids online? As a parent, you understand that threats to your children’s well-being are everywhere. The rise of our reliance on the Internet, social media sites and more has only served to compound those threats, presenting […]

Social media promotion may offer the greatest set of tools a musician has for improving visibility and elevating their career. YouTube alone has been pivotal in advancing the success of such recording artists as Justin Bieber and Carly Rae Jepsen, to name just two. No video will make a difference if you don’t have the […]

Never take the online reviews of your customers for granted. If you have just one take-away from this article, make it that: never, ever take the online reviews written by your customers for granted. There is tremendous power in those reviews – and you can harness it. Online reviews appear on a wide range of […]

Testimonials can be a great way to reach more customers and market your brand. Learn how to get customers to write reviews and launch your business to the top of local search.  Online customer reviews can give your small business a real shot in the arm. If you have any doubts, consider this: up to […]

Get the latest on how bad reviews affect your business and what you can do to restore your reputation.  We’ve all been there, right? You’re intrigued by the trendy taco place you’ve passed by a hundred times. You get home, Google it on your smartphone and scan through results to see if it’s worth your […]

It may not seem like it now, but fake reviews can do real damage to your credibility and bottom line. Learn how to spot a fake customer review and repair the damage before it’s too late.  “People love us on …” You’ve probably seen those signs. People love them, and small business owners love to […]

Ever ask yourself, “are Google reviews hurting my small business?” Learn the impact of Google reviews and what you can do to build a more positive online footprint.  In many ways, running a small business is a popularity contest. What your customers think about your place, and what they say about it to their friends, […]

What’s your kid’s online IQ? Get the latest on digital smarts and how a little knowledge can go a long way to protecting your children on the web.  It may be impossible to overstate the influence the Internet has had on the world: a fundamental shift in how we communicate with each other. Virtually everyone, […]

Recent actions by Uber CEO Travis Kalanick have landed him and his company in hot water. Learn the biggest takeaways from this reputation crisis and what you can to protect your brand. After six tumultuous months, Travis Kalanick is out. He has resigned as CEO of Uber, the wildly successful ride services company he co-founded […]