Free Online Reputation Management Tools Available in 2025
This article compiles 8 free online reputation management tools to take back control of your digital presence with reputation monitoring, review management and more.
One crucial aspect of running a business is managing your online reputation. Reviews, rankings, comments, customer feedback and online posts can boost your brand. Unfortunately, they also have the power to ruin your online reputation and your business.
This is why brand reputation monitoring is so important across the web. And having access to free tools for reputation management and reputation monitoring is key for juggling all the aspects of your digital presence.
Here’s the truth: A majority of customers will trust a company with positive reviews. However, very few will purchase from a business that has negative reviews and other types of negative feedback on the first Google search engine results page (SERP).
You need to be aware of the power that online reviews and comments have. They highlight potential problems with your company, customer support, products or services. In effect, negative content about your brand online will convince the public that you have a bad reputation.
The good news is there’s a solution.
Online reputation management (ORM) and reputation monitoring can help you avoid social media crises and stop PR disasters before they begin.
Also, it doesn’t matter if your brand has existed for a long time or if you’re new on the market. Paying attention to what’s happening online, including your search rankings, social media engagement and online reviews, along with managing your reputation score, is essential to your success.
Do you need to speak with an expert about reputation management or repair? Get in touch with us by calling 941-259-4554 today.
Our Top 8 Free Online Reputation Management Tools
Online reputation management tools play a crucial role in tracking your digital reputation. To help you get started with business reputation monitoring and reputation management, we made a list of free ORM tools to add to your strategy.
These free online reputation management tools will help you track your brand’s reputation, stay on top of social media management, and hear about your latest customer feedback on review sites. Use reputation management software to keep an eye on your digital footprint, find out about potential problems before they spin out of control, and boost your positive online presence.
Note that some of these online reputation management tools have free subscription tiers and membership options, while others have free trials so you can experiment before you buy.
1. Mention
Receiving daily updates about your mentions online is really nice. With reputation monitoring from Mention, you’ll receive real-time alerts from blogs, news sites, forums, social media, and review sites. You can even get an alert if you are mentioned on TV.
While Mention is similar to Google Alerts, this tool offers more powerful analytics than Google Alerts does. With this tool, you can compare your brand to competitors and opt to compare specific segments (like reach, influence or sentiment) separately.
Moreover, Mention doesn’t only tell you what people are commenting on in regard to your brand. It’s also helpful for identifying trends and making better marketing decisions. When talking about building a stronger online reputation, these actionable insights can be priceless.
2. SimilarWeb
SimilarWeb will help you view website traffic and other key metrics for any website you manage. This includes keyword rankings, traffic rankings, traffic sources, and engagement rate.
Additionally, you can use SimilarWeb to analyze your competitors’ websites and pages. Overall, SimilarWeb is a great digital intelligence tool, giving you a complete 360-degree view of your industry, customers, and competitors.
3. The Brand Grader
The Brand Grader is a free tool from Mention that lets you see how your brand or other companies are performing online. By entering your competitor’s brand name and your email address, you’ll immediately gain access to helpful information, such as:
- Influential bloggers, journalists, thought leaders and members of the public mentioning the brand in the past 30 days.
- Top sources where the brand was mentioned over the past 30 days.
- Sentiment detection, which gives a percentage of positive versus negative mentions.
- A graph with an overview of mentions to track the trend for the past few weeks.
- A map with locations of the mentions to see where your audience is coming from.
InternetReputation.com provides the information, services and best reputation management tools you need to protect your digital presence. Get started with a free online reputation analysis by calling 941-259-4554 today.
4. Google Alerts
Google Alerts is another great option if you’re looking for a completely free and highly effective way to track mentions online. You’ll need a Google account to use Google Alerts, and setting up alerts for keywords you want to track is super easy.
With this reputation management tool, you’ll be able to monitor your own brand’s customer feedback, news coverage, and more. You’ll also be able to monitor your competitors.
News related to your brand or your competitors — anything that shows up in Google search results — will arrive through updates to your email in real-time, once daily, or weekly, depending on your settings. In order to get accurate results, you can also set language and location specifications when setting up alerts.
5. BrandMentions
BrandMentions can check all of the major social media networks and non-social websites (like blogs, news sources, and online review sites) for mentions of your brand name.
To get the right results from review sites and other online sources, you’ll identify the keywords you want to track. You can also monitor your competition’s social handles and brand keywords. Moreover, BrandMentions will display sentiment analysis for every mention found.
6. Marketing Miner
If you are looking for a platform that has a variety of tools ready to help you mine the digital market, then Marketing Miner is the right platform for you. Marketing Miner’s features include:
- SEO auditing
- Link prospecting
- Keyword research
- Brand monitoring
- Keyword suggestions
The Marketing Miner platform has more than 50 available online reputation tools in total. This tool is a game-changer for digital marketers because it lets you track your projects with automatic reputation monitoring and alerts you whenever your brand or a competitor’s brand gets mentioned.
7. SEO PowerSuite
If you’re in the market for SEO software, SEO PowerSuite is a platform that can satisfy all your needs. If your main interest is SEO, this is the ideal tool for you because it has various SEO tools.
Rank Track is particularly notable when it comes to keyword research and content discovery. This tool can monitor your websites and keywords, alerting you about changes in ranking.
Another great tool from SEO PowerSuite is the Website Auditor, which can help you analyze your websites to see if they’re well-optimized. If your optimization score is low, you’ll get tips on how to improve your optimization.
There’s also SEO SpyGlass for auditing and backlink research. You can see the backlinks that are helping your competitors to rank, and you can try to get similar backlinks for your own content.
8. Ubersuggest
Ubersuggest is a free SEO tool from Neil Patel that lets you analyze your competitors’ content strategy. You’ll see the content that’s ranking highly on the SERPs, which can help you formulate your own content strategy. Ubersuggest will also give you ideas for keywords to use in your content. Additionally, Ubersuggest can find competitor backlinks to help you create your own backlink strategy.
Contact InternetReputation Today
At InternetReputation.com, we provide ORM information for growing and repairing your digital presence. Whether you’re prioritizing your personal or professional brand reputation, our team of experts is here to help.
We offer a variety of ORM services, including web content removal, review management, and PR crisis repair. Our ORM process includes analysis, web property development, content creation, publishing and promotion.
Call us today at 941-259-4554 to speak with an ORM expert. We look forward to speaking with you.
