Marketing Lessons from Tesco Mobile: Can You Afford to Get Flip?

Let me start off by saying that I adore Twitter. By following a few choice companies, I can keep track of the…

The Cost of Confronting Customers Who Leave Negative Reviews

It is rarely a good idea to respond to a negative review on Yelp. It’s rarely a good idea to respond on…

Google Places for Business Adds “Review” Tab to Increase Business-Customer Interaction

In today’s world, many businesses rely heavily on customer reviews left on Internet forums. For businesses with Google Places for Business profiles,…

Job Creators: The Reputation of Your Company Could Repel the Best Workers

We talk a lot about employment and jobs on this blog, and I natter on about these issues in the guest posts…

When Online Complaints Hit Critical Mass

Many business owners struggle simply because they are dealing with one or two negative reviews that were left by people who were…

Sharing is Not Caring: A Social Media Primer for Parents

Recently, I popped into a store to pick up one solitary onion for a recipe I hoped to make for dinner, and…

Do People Who Write Online Reviews Enjoy Legal Immunity?

Theoretically, a person who writes a defamatory review about your business can be tracked down and sued for it. Forbes recently covered…

5 Ways to Keep Halloween from Murdering Your Online Reputation

Halloween is the one day of the year when I can let my freak flag fly. In fact, if you walk by…

The Reviews You Leave can Impact Your Reputation, Too

Be careful when you leave a review about someone else on a third party review site. You could be revealing more about…

Help Us Help You: Self-Censorships Role in Reputation Management

On this blog, we spend a lot of time talking about the threats that might be lurking in cyberspace. We’ve told you…