Your brand’s reputation is everything. It’s the first thing people see when they search for your brand online, it’s the reason why some people love brands more than others and lastly, it’s also the biggest influencer on whether someone purchases from your store or moves onto the next. So what can we learn from the best and biggest companies in the world today with the best reputations?
Before we jump into the specifics, let’s first look at the top ten rated companies based on their reputation from the latest Harris Poll Reputation Quotient findings.
Companies with the Best Reputation
- Wegmans Food Markets
- Johnson & Johnson
- Kraft Foods
- L.L. Bean
- Publix Supermarkets
Right away we can see that all of the names on the list are well known brands that many of us use and purchase from on a daily basis. Wegmans walked away as the winner from this year’s poll, even though they only have a fraction of the revenue compared to Amazon.com, the super giant who came in second place. The success of Wegmans is nothing surprising, as their locations are always packed with customers and simply blow away other “food shopping centers” in comparison.
“To be recognized in this way is just incredible,” said CEO Danny Wegman. “It always starts with our people, who thrill our customers every day and extend a family feeling in our stores across six states.”
As Danny Wegman said, “it all starts with our people”… and that’s why nearly all of the brands who made the top ten, are listed where they are. While you might say “Amazon doesn’t have people” — they do have an incredible support team behind the scenes, as well as massive warehourses throughout the world who make everything at the company possible — but the “love” for their business starts and ends with customer. Amazon has perfected the art of making shopping on Amazon.com a joy, while also making the process to navigate through their site and find “related” products to buy easy.
All of this ties right back into the overall reputation for brands of all sizes. Business is no longer about sales figures and growth, it’s also about the relationship with their audience and brand power.
“Reputation is far from static and is a business asset that is earned every day as people evaluate companies through the lens of what matters most to them. Wegmans has spent years building a sterling reputation in the communities they serve, through its employees, one shopping experience at a time,” said Carol M. Gstalder, Reputation & Public Relations Practice Leader for Harris Poll.
For all of these reasons and more, it’s extremely important for brands of all sizes to not only keep their customers happy, but also to know what’s being said about their brands at all times. There is no doubt brands like Wegmans, Amazon and Apple are closely watching who, what, where and when is being said about their brands, while also addressing these issues in the appropriate matters.
To learn how to better manage and control what others are saying about your personal name, brand and business online, feel free to contact InternetReputation.com at 941-259-4554 or click here to setup a free consultation.