What is the impact of the recent Google-Twitter partnership? Get the latest on how this connection affects your online image.
Google and Twitter… two of the most powerful forces on the internet have now combined forces. What does this mean for you, your brand and what people might see in the search results? In the past, Twitter was Twitter and Google was Google… if you focus your efforts on one or the other, now it’s time to focus your efforts on both.
It’s also not just about what you or your brand is saying on Twitter, but more importantly what everyone else is saying. The last thing you want to appear on the first page of the search results for your personal name or brand, is a rant from someone about how they hate your brand or something that went wrong during their customer experience. With this new Google + Twitter partnership… all of these possibilities now come into play.
Two valuable resources everyone should consider reading to allow these new conditions to sink in are 5 Things Brands Need to Know about the Google-Twitter Partnership and also the article titled What the Google-Twitter Partnership Means for Brands.
Google-Twitter Partnership = Your New Online Reputation
With a whole new world of search results right around the corner, monitoring your online reputation and brand mentions will quickly become a top priority for every individual, brand and business out there. Along with these new changes, comes a new approach and mentality for protecting your brand online — we’ve laid a few of them out for you below.
How Google Will Start to Index Tweets
Google is already indexing social media updates from Twitter within its regular search results. To make sure the best content from your own social media channels gets indexed, you will need to make sure the proper formatting is in place. This includes using your brand name, products and any other key phrases you might want your social updates to rank for.
A Wall of Protection is Now Required
In the past, if something was said on Twitter, it would get posted and usually get lost in the mix over time. Now when something is posted, there is a chance it will get indexed into Google and go mainstream. Setting up a wall of protection with your own blog is now a requirement, as the landscape of Google search results will now be changing forever. In short, you must own the first page of the search results for your name, brand and business — and we can show you how!
You Still Need to Monitor All Brand Mentions Everywhere
One of the best ways to protect your brand and know what people are saying at all times is to simply setup a monitoring system so you know when and where your brand or name is being mentioned. This is something we continually stress all the time, as we’ve actually built the software and monitoring system to make this happen. If you aren’t actively monitoring the search results, blogs and social media for brand mentions, now is the best time to get started.
Twitter was First… but Which Social Network is Next?
Twitter is the first of many social media partnerships that we will see in the coming months and years. Facebook, Pinterest and LinkedIn already have millions of active users posting new content to their sites daily, so it’s only a matter of time before their content gets indexed as well. Don’t just focus all of your efforts on Twitter right now. Also, make sure your other social media accounts are clean and intact for when they start to get indexed within the main search engines as well.
There are currently over 250 million users on Twitter and every one of them is speaking their minds about their experiences, thoughts and reviews about brands and companies they deal with on a daily basis. Don’t let these recent changes effect how others see your brand, work alongside InternetReputation.com to improve the way your brand looks online in both Google and on Twitter. Contact us at 941-259-4554 or click here to setup a free consultation.