5 Current Trends in Online Reputation Management

In this article, we’ll go over 5 of the top trends in online reputation management (ORM) so you can decide what to focus on in your digital reputation strategy.

Making sure customers have a positive image of your brand online is one of the main keys to running a thriving business. And it’s important to know what the best online reputation management practices are for you to keep your reputation in good standing.

Reputation management trends are constantly changing and evolving. Keep reading to find out 5 current trends that you can leverage for your business.

Do you need to speak with an expert about online reputation management services? Get in touch with us by calling 941-259-4554 today and improve your brand’s online reputation with top-notch help.

1. Social Media Monitoring for Brand Reputation Management

Being present on multiple social media platforms is a good thing for omnichannel marketing. However, social channels can also pose a risk to your digital presence. Keeping track of social mentions, social media posts about your brand, and shoutouts is a challenge for many companies.

Most followers may not tag your brand if they randomly mention you in their content. Plus, if you’re tracking accounts on various platforms using native tools, switching apps can be annoying and overwhelming. This is why proactive reputation managers create a high-level social media monitoring strategy.

Social media monitoring is a reactive strategy. It involves tracking every online conversation that mentions your brand or product. It also entails watching brand mentions and engagements so that you can respond quickly if needed.

Tracking social media platforms gives you instant notifications whenever people mention your brand. You can get real-time updates when people review, compliment or criticize your company online. This way, you can respond in time to protect your brand’s reputation.

Successful social media monitoring requires the help of intelligent ORM tools. These tools can help you assess your brand’s reputation and discover negative reviews and negative comments.

2. Creating Content Moderation Systems To Protect Your Brand’s Reputation

Digital platforms lend immense power to people. Customers enjoy unlimited freedom to express their struggles and opinions in the digital world. Additionally, the nature of online reviews and other content means that businesses have increased access to user-generated content.

Customers can leave comments, messages, suggestions and reviews on your sites and third-party platforms whenever they want. Unfortunately, certain types of user-generated content can ruin your online reputation. Sometimes, users will post negative or misleading remarks that negatively influence brand perception.

As a result, online reputation management typically involves a content moderation system. While you need to address complaints, it’s vital to get rid of trolls. Ultimately, positive reviews and brand engagements should increase as you attract more followers and proactively build a strong online reputation.

If your business gathers a high volume of reviews, manual reputation management may not work for your needs. Leading brands say that 99% of harmful content remains on platforms even after removing a portion of it.

Apart from regular monitoring, it’s smart to hire a team of reputation managers to handle the surging number of posts. Letting negative content pile up can cause lasting damage to your brand.

InternetReputation.com provides the information and services you need to protect your digital presence and build a positive online reputation. Get started with a free reputation analysis by calling 941-259-4554 today.

3. Leveraging Customer Feedback To Improve Their Brand Experience

Reputation managers maximize customer feedback to improve brand experiences. Not only do they harness the power of positive feedback by sharing it on various platforms, but they also track engagement through customer data analytics.

User feedback is a great ORM tool, and taking advantage of it can increase positive perceptions with your target audience. Here are a few things to know:

• Customer feedback impacts brand experience, loyalty and word-of-mouth marketing.
• User feedback can come in the form of suggestions, mentions and other types of user data.
• You can track feedback with sentiment analysis, heatmaps and other types of analytics.

Successful user feedback tracking can also help you find ineffective components in your business. For example, you can discover low-quality content or dysfunctional structures by taking negative feedback to heart.

Users expect a seamless experience on your apps, website and service touchpoints. With the help of user feedback, you can make valuable improvements that contribute to your positive reputation.

Remember, you lose brand affinity when you ignore users and assume customer complaints aren’t worth looking into. Your long-term digital reputation is dependent on offering users the best experience.

4. Prioritizing Search Engine Optimization Strategies

SEO plays an integral role in online reputation management. Most brand experiences begin with a simple, quick search. As much as 87% of shoppers start their shopping journey with online research.

People tend to positively view the brands that appear at the top of search engine results. That’s why improving SEO is still one of the top online reputation management trends today.

Since your content has such a big influence on your online reputation, maximize brand and niche keywords, and make sure to have a reputation management team review your content before publishing. It’s important that your content aligns with your brand values and meets customer needs.

Remember, an effective reputation management strategy produces content that showcases your expertise. Focus on creating in-depth, authoritative and digestible copy.

Additionally, optimize content to appear at the top of search results. Also, make sure to regularly review and update older content so it continues to make a good impression on your followers.

Another component of reputation management is the user-friendliness of your website and apps. Your platforms should load fast, be aesthetically pleasing and be easy to navigate. High dwell times send positive signals to search engines, which helps boost rankings.

Our clients come to us when they need to build or repair their digital reputation and take control of their digital presence. Call us at 941-259-4554 to learn more.

5. Omnichannel Marketing and Customer Service

The relationship between businesses and consumers is ever-changing. In the past, customers prioritized low prices and quality. Today, the focus is on the whole experience of buying from a particular brand.

Consider this: 84% of customers say that customer service is the critical factor that prompts them to buy from a brand. Moreover, only 13% of customers will recommend a company whose customer service they deem terrible.

Customers can order anything with a few clicks, which has improved customer satisfaction. However, brands now need to figure out how to keep clients coming back. That’s where omnichannel customer service comes in.

To boost their online reputation, businesses need to be swift and reach clients on their preferred channels. This requires using self-service tools, chatbots, and email tracking tools so support teams can quickly connect with customers — and switch platforms as needed — wherever they are.

Additionally, while so much customer service takes place online, phone contact is still important, especially in order to provide prompt customer service. Some customers tend to prefer engaging with a real human being and value a phone call above other types of support options.

Overall, always keep in mind that customer service is still a core aspect of a modern online reputation management strategy.

Invest in Online Reputation Management Strategies for Your Business

Don’t put your business at risk of the damaging impact of a negative online reputation. A bad reputation hurts your marketing efforts and weakens your brand, and it can also impact your bottom line and your chance of future success.

We can help you create a great digital reputation, even if you’re starting from zero or rebounding from reputational damage. Additionally, we have our finger on the pulse of future trends, so you’ll always be ahead of the curve when it comes to your brand’s image.

Call us at 941-259-4554 for more information about improving your brand’s reputation today.