How do you bury negative Google results before they bury you?
More than ever, people are turning to Google for info on your personal brand.
And what they find on Google’s first page is what shapes their opinion not only of who you are, but the value you provide as a job candidate, employee, colleague and member of the local community.
Just one negative Google search result is all it takes to create a bad first impression, erode your reputation, hurt your career and scare customers away from your business. And if bad links are hanging around in searches of your name, it may be time to take action, remove those negative search results and repair your online image.
What’s the first step to bury bad Google results?
To learn how to push down negative search results in Google, it’s important to understand why results rank in the first place. Getting to know why certain results rank over others and why your name pops up for specific search phrases helps determine how much time, effort and resources it will take to bury bad Google results and boost positive content.
There are a variety of reasons content ranks on search engine results pages (SERPs), but the most impactful tend to be:
- Content quality (how well content is written, displayed and addresses search queries)
- How relevant the content/result is to the search query
- How many visitors view that content regularly (site traffic)
- The number and quality of backlinks directing visitors to that content
Knowing what affects search ranking may help improve your understanding of why some results perform better than others, as well as to provide a clearer idea of why bad content is showing up during searches of your name.
But learning how to use that insight to push down negative search results in Google and build an online resume that strengthens your personal brand is something else altogether.
So, exactly how can I change results of Google search?
Changing Google search results and improving your first-page presence for the long-term usually requires an optimized, multi-layered online reputation management (ORM) strategy. When done right, a professional ORM campaign is executed over time, combining optimized asset creation, information removal and SEO best practices to remove negative content from Google search and continually strengthen your online footprint.
But though an ORM strategy can sometimes take months or even years to be successful, there are certain things you can do now to shore up problems and start building a more positive brand.
Here’s some tips to get the ball rolling, bury or push down those negative Google results and move the reputation needle in the right direction:
1) Start a blog
Starting a blog can be an effective way to nudge negative Google search results off the first page. Launching a blog on your existing website or domain name allows you to create fresh, useful content that grows your digital presence and gets the attention of Google crawlers.
And the more often you update your blog and generate articles highlighting your expertise and experience, the more positive and robust your reputation will become.
2) Build additional blogs on free content networks
Free blog sites like Blogger, Medium, WordPress and Tumblr offer a golden opportunity to develop quality content around your name, brand or business—as well as to supplement existing content and strengthen your authority in your given field. They also allow you to create even more positive assets to populate search, change Google results and bury negative links hurting your reputation.
This helpful video tutorial from WordPress may help you get started:
3) Create profiles on all major social networks
Claiming your name and brand on social is free, easy and an effective way to expand your digital footprint. Sites like Twitter, Facebook, LinkedIn, Pinterest and TikTok are prioritized by Google’s algorithm and tend to get VIP treatment during searches of your name.
Creating profiles across these networks and updating your social feeds regularly can help build a more protective barrier at the top of page one—as well as to push down any negative search results haunting your brand on Google.
4) Remove negative images from social
All too often, negative or unflattering images get posted and forgotten, buried in social feeds only to start showing up in searches of your name. And when that happens, they start to create real havoc for your personal brand, reflecting badly on you both as a professional and someone who wants to be taken seriously.
Fortunately, the power to remove bad images from Google is often in your hands. Taking time to sort through photos on your website, social profiles and elsewhere and take down what you posted may provide a much-needed boost to your reputation.
5) Write quality content for authorities in your industry
One of the more effective ways to develop a positive search presence is through guest blogging. Submitting useful, high-quality content for publication on industry forums and discussion boards is great for getting yourself and your business in front of a much larger audience, not to mention showcasing your expertise on trusted third-party platforms.
Not only that, but getting published on authoritative sites makes you a potential source of reference others can share and link to in the future, strengthening your own authority and control in searches of your name.
6) Use visual content to get more exposure and improve engagement
No matter what industry you’re in, everyone loves content they can engage with. And by finding ways to post more visual content—videos, infographics, images, etc.—that highlight your attributes, credentials and experience, you’re creating a cache of assets people are more likely to visit and share, as well as generate the higher web traffic and engagement Google search is looking for.
Infographic tools like Piktochart.com or Infogram provide easy-to-use templates for creating that next catchy graphic for your blog, while apps like Lumen5 and Filmora can help put the finishing touches on your latest video tutorial.
7) Utilize press releases and global trends
Press releases are commonly picked up and indexed by Google. Where most press releases go wrong is that they’re irrelevant to 99% of people online. To gain more attention and get the most out of press releases, keep them relevant to what’s trending now on Google Trends, Twitter and World News. By doing this, your website and brand will be more likely to get picked up by other media outlets.
Using press releases to announce recent accomplishments, professional benchmarks or upcoming company events can create more positive press for your brand and help bury negative search results damaging your image.
Improving your Google reputation is possible. But sometimes results won’t budge without some extra help
Many people, sites and brands can improve Google rankings with these tips and best practices.
But sometimes there are stubborn articles and links that won’t budge in search rankings, including:
- Negative news articles
- Bad business reviews
- Slanderous blogs
- Unflattering comments
- Images and videos tagged to your name
And when that happens, developing a strategy to bury or push down those negative Google search results won’t be easy, particularly with ever-changing algorithms and the opportunity for searchers to share and spread bad news on a moment’s notice.
Getting Google search results to change for good is not just a matter of posting new content and hoping for the best. Removing a bad link and looking your best online requires a comprehensive, professional online reputation management (ORM) approach. ORM not only optimizes your existing assets and maximizes brand impact, but also ensures you’re in control of your first-page results now and well down the road.
How ORM can help to bury or push down negative Google search results
A personalized ORM strategy attacks online threats from multiple angles, helping you bury negative Google results fast and take control of your personal brand.
Expertly crafted brand management works to strengthen the assets you have online, create and push new, positive items up in search results and build a first-page firewall that protects your reputation. With ORM, you can develop a more robust digital presence that not only minimizes negative results from SERPs, but maximizes your career potential and positions you for success.
To learn more and schedule a free consultation, visit us today or call 844-745-6673. We’re happy to provide you with a free, personalized reputation analysis.
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