7 Personal Branding Trends Everyone Should Know

You’re new to personal branding and have just started work on your own brand. Most likely, you’re enthusiastic, excited, and energized. You’re trying to do everything it takes to develop a brand voice, build an online reputation and get the word out there about your brand.

Still, you may be wondering, “What else should I be doing?”

It’s important to be on-trend when developing your personal brand, especially if you’re trying to build your professional identity online. In this article, we’ll go over the top trends that will help with your personal brand (and your professional success).

We can help you build a strong personal brand or professional brand online. Call us at 941-259-4554 for more information today.

1. Use Micro Social Media Influencers To Build Your Personal Brand

When you think of an influencer, you may think that you need to be working with influencers who have hundreds of thousands of followers. But that’s not the case.

Micro-influencers have engaged audiences and tight-knit communities because they can actually stay up-to-date with what’s going on on their social media channels. That means that whatever product or service of yours they’re promoting will have great reach.

Micro-influencers make up in quality what they lack in quantity when it comes to audience size. They can be a big help when you’re working with a small budget to build a strong personal brand online.

2. Build a Community By Showing You Care

If you’re trying to build a personal brand and an online reputation, you need to make sure you’re building a community as well.

You have to show up on social media by engaging with your followers and customers rather than just caring about posting to your own social media profile. Although posting is great, if you want to improve your reputation and build a personal brand, you need to show you care about others, too.

Respond to direct messages within a few days, reply to comments, like their pictures, and repost any stories or shoutouts that you receive from others. All of these methods show your community that you love and care about their support.

As well as building your community using social media tools, you should network outside of social media. This could mean engaging with your community on your personal website, hosting webinars, or even setting up meet-and-greets in person.

Our clients come to us when they need to build or repair their personal brand and take control of their digital presence. Call us at 941-259-4554 to learn more.

3. Make Your Personal Brand Relevant

Whatever you decide your personal branding approach will be, stick with it and make it relevant. Anything that is not relevant will be overlooked without a second thought.

In other words, your personal brand needs to promote something that others think is worth spending their time on. If your target audience doesn’t feel a connection to the parts of your personal life you share, they’ll keep scrolling and spend their time engaging with other brands or individuals.

4. Stay Consistent When Building Your Personal Brand

There is nothing more important than consistency when building a brand, whether that’s a personal or corporate brand. It can be difficult for people to follow along if you post once in August and then not again until October, for example.

If you only share content now and then, what’s in it for your audience when they’re looking for more of a connection? They’ll go find that “more” somewhere else, which isn’t hard to do these days with how saturated different niches are.

Staying consistent doesn’t just mean staying consistent on social media platforms, either. You also want to market consistently, host webinars consistently, speak to your audience consistently — whatever methods you choose for building your personal brand, engage with them consistently.

5. Promote More Videos To Show Your Authentic Self

Video is the new photo. Video content accurately reflects exactly what you’re doing in the moment, and it’s an excellent way to improve your digital footprint, influence people’s perception of you, and build credibility.

Today, it’s more important than ever to make sure your personal brand utilizes videos. This may look different to everyone, though, so you can make it your own.

While some people may choose to use short-form videos on TikTok or Reels on Instagram, others may choose to do longer videos on YouTube.

YouTube is one of the best platforms to be a part of because it functions as a search engine. The same goes for Pinterest, which has welcomed more video content over the years.

While it’s helpful to have a presence on multiple social platforms to build your personal brand, being on a social media platform that also functions as a search engine, like Pinterest or YouTube, can expand your reach even more.

InternetReputation.com provides the information and services you need to cultivate the personal brand you desire. Get started with a free online reputation analysis by calling 941-259-4554 today.

6. Remember To Always Be You

There is no one else running your brand. You are running your brand. Therefore, it’s important to remain authentically you when creating your personal brand.

There are plenty of other people already doing what you’re doing, so the only way that you will truly stand out is if you are yourself when promoting your brand. That’s what makes it “personal branding,” and it’s how you can successfully stand out amongst everyone else already in your niche.

7. Show Your Human Side

While being who you are is important, that goes hand in hand with being human. We’re all human — that’s why you need to actually show that part of you.

One great way to do that when building your brand is through storytelling and vulnerability. When people feel like they can connect to you, they are more likely to follow along on your journey or purchase something from your brand.

Need Help With Your Personal Branding Strategy?

It’s not easy to keep up with every single trend that has to do with personal branding. The hours spent promoting your brand, coupled with the brainpower behind it all — while also trying to live your life — is undoubtedly hard. That’s where we come in.

At Internet Reputation, we use techniques and platforms that we know work to build your online reputation and increase your brand reach.

Get in touch with us by calling 941-259-4554 today to discuss developing your authentic personal brand.