Case Studies


Below are examples of our campaigns to show you the results we can achieve. Each case and situation will always vary for end results and timeframe. Most campaigns will require at least 4-6 Months to clean up Google results, while more difficult campaigns may take up to 12 months. In some cases due the complexity of the situation, it will require an ongoing effort. Please contact a representative who can inform you of specific details and pricing your particular situation.

Reputation Management Case Studies | Internet Reputation

CASE STUDY

Online Reputation Management
for Businesses

InternetReputation.com

We are an experienced, award-winning Internet Reputation management firm which specializes in online crisis management situations. We provide proven results fast. Internet Reputation employs cutting-edge technology in conjunction with sophisticated Search Engine Marketing (SEM) professionals. Our technicians have spent years on research and development, studying search engine algorithms, analytics, keyword handling, and URL targeting. They know how to swiftly remove negative listings and prevent future online attacks.

What Are
People Saying?

“InternetReputation.com really strengthened my online presence and allowed me to further grow my business’s online reputation.” - Josh S.

“This team has enhanced my business and its digital image through services like Review M anagement, Website Development and Directory Listings.” - Casey S.

“This is a great company that actually delivers on its promises. They quickly completed the goal we set and made the whole process painless and easy to understand. Also, my Account Manager was friendly, knowledgeable and extremely helpful from start to end.” - Suzy M.

“InternetReputation.com is a leading search engine marketing firm that has carved out a niche by developing internet brand reputation management packages for executives, professionals, celebrities, athletes and businesses.” - Forbes

Overview

Individuals and companies all over the world are impacted by negative information online. For examples, public records, personal articles, reviews, or other unfavorable news, many live in constant fear negative information, will affect their personal reputation.

The
Client

A successful businessman with multiple franchises found himself in a reputation crisis. After Googling himself, the client found records of a legal case that had been filed against him. This negative asset was appearing as the first result on Google, meaning anyone who searched for his name would see this unwanted, damaging information.

The
Problem

As an influential leader in his field, multiple potential business partners searched for the client’s name and found details of the court case. Several acquisitions fell through due to those searches, and the client found that his reputation within the business community was greatly diminished.

Our
Solution

Based on this client's needs, we developed a customized plan which included numerous digital assets such as websites, blogs, press releases and professionally written content, highlighting his positive assets. Once the assets were developed, we used powerful search engine optimization (SEO) techniques and continually optimized assets to gain authority with Google. This allowed the positive assets to rank above the unfavorable assets, ultimately leading to the suppression of the unfavorable assets and restoring the business’s reputation.

The
Outcome

InternetReputation.com’s customized approach effectively removed the unfavorable assets from the first page of Google results. The client’s reputation recovered substantially thanks to the suppression of negative information. Our client was subsequently able to make several important acquisitions and found that his standing within the community was once again rising. Our client found that his web presence was now contributing toward his professional goals instead of holding him back.

CASE STUDY

Business Online
Reputation Management

InternetReputation.com

We are an experienced, award-winning Internet Reputation management firm which specializes in online crisis management situations. We provide proven results fast. Internet Reputation employs cutting-edge technology in conjunction with sophisticated Search Engine Marketing (SEM) professionals. Our technicians have spent years on research and development, studying search engine algorithms, analytics, keyword handling, and URL targeting. They know how to swiftly remove negative listings and prevent future online attacks.

What Are
People Saying?

“InternetReputation.com really strengthened my online presence and allowed me to further grow my business’s online reputation.” - Josh S.

“This team has enhanced my business and its digital image through services like Review M anagement, Website Development and Directory Listings.” - Casey S.

“This is a great company that actually delivers on its promises. They quickly completed the goal we set and made the whole process painless and easy to understand. Also, my Account Manager was friendly, knowledgeable and extremely helpful from start to end.” - Suzy M.

“InternetReputation.com is a leading search engine marketing firm that has carved out a niche by developing internet brand reputation management packages for executives, professionals, celebrities, athletes and businesses.” - Forbes

Overview

Your business faces a heightened level of scrutiny on the Web and is vulnerable to attack from a variety of sources. By making reputation management a part of your brand strategy, you have the opportunity to protect, preserve, and maintain brand integrity - no matter who threatens your reputation online.

The
Client

A general manager at an international technology firm was involved in a malpractice case and his actions were posted to prominent blog pages. Ultimately, this created unfavorable links which were displayed on the first page of Google when searching the company's name.

The
Problem

Because the employee was frequently referenced as a general manager at the company, Google’s algorithm deduced an association between the company and the employee. Due to this association, Google started indexing these unfavorable results on the first page of a search for the company name, even when the employee was not specifically mentioned. These unfavorable assets became very problematic and led to quantifiable revenue losses, vender dissolution, competitive disadvantages, and acted as a deterrent to anyone who researched the business online.

Our
Solution

Based on this client's needs, we developed a customized plan which included various digital assets such as websites, blogs, press releases and professionally written content. Once the assets were developed, we used powerful search engine optimization (SEO) techniques and continually optimized assets to build authority with Google. This allowed the positive assets to rank above the unfavorable assets, ultimately leading to the suppression of the unfavorable assets and restoring the business’ reputation.

The
Outcome

InternetReputation.com’s customized approach effectively removed the unfavorable assets from the first page of Google results. The business’ reputation recovered substantially. The executive team stopped hearing that deals could not be made due to the association of the company name with the problematic employee, and sales rose as clients no longer found negative press when searching. Competitive disadvantages were mitigated and the business no longer suffered financial loss due to their association with the employee and his actions.

CASE STUDY

Business Review Management

InternetReputation.com

We are an experienced, award-winning Internet Reputation management firm which specializes in online crisis management situations. We provide proven results fast. Internet Reputation employs cutting-edge technology in conjunction with sophisticated Search Engine Marketing (SEM) professionals. Our technicians have spent years on research and development, studying search engine algorithms, analytics, keyword handling, and URL targeting. They know how to swiftly remove negative listings and prevent future online attacks.

What Are
People Saying?

“InternetReputation.com really strengthened my online presence and allowed me to further grow my business’s online reputation.” - Josh S.

“This team has enhanced my business and its digital image through services like Review M anagement, Website Development and Directory Listings.” - Casey S.

“This is a great company that actually delivers on its promises. They quickly completed the goal we set and made the whole process painless and easy to understand. Also, my Account Manager was friendly, knowledgeable and extremely helpful from start to end.” - Suzy M.

“InternetReputation.com is a leading search engine marketing firm that has carved out a niche by developing internet brand reputation management packages for executives, professionals, celebrities, athletes and businesses.” - Forbes

Overview

Has your business been affected by a negative online review? Studies have shown that a large majority of consumers base their buying decisions on online reviews, which means one bad review can cause you to lose potential clients before they even walk through your doors.

The
Client

A chiropractor approached InternetReputation.com shortly after launching his private practice in Colorado. Despite knowing the important role online reviews play in building a business, the doctor had no time to gather patient feedback on top of his many other responsibilities. Six months after launch, he still had no process for collecting online reviews and attracting new clients. As a result, the practice was losing the opportunity to capture a wide online audience and to promote the practice online.

Our
Solution

InternetReputation.com created a unique Review Management solution tailored to the practice’s needs, including a fully-automated online process to quickly and efficiently capture reviews from clients. By sending automated messages out via text and email, the client was able to get patient responses immediately after their visit. He also gained peace of mind, knowing that the HIPAA-compliant solution enabled his clients to share reviews on leading sites, including HealthGrades, Google, Facebook, and others.

Results

Within three months, the practive found an 800% increase in online reviews displayed on his website and social media pages. Knowing that 72% of patients scan online reviews before visiting a new doctor1, our client built trust with prospective patients by highlighting his positive reputation. Being able to read patient feedback also improved his customer service policies, as he gained valuable insight on what his clients valued in chiropractic services.

CASE STUDY

Business Review Management

InternetReputation.com

We are an experienced, award-winning Internet Reputation management firm which specializes in online crisis management situations. We provide proven results fast. Internet Reputation employs cutting-edge technology in conjunction with sophisticated Search Engine Marketing (SEM) professionals. Our technicians have spent years on research and development, studying search engine algorithms, analytics, keyword handling, and URL targeting. They know how to swiftly remove negative listings and prevent future online attacks.

What Are
People Saying?

“InternetReputation.com really strengthened my online presence and allowed me to further grow my business’s online reputation.” - Josh S.

“This team has enhanced my business and its digital image through services like Review M anagement, Website Development and Directory Listings.” - Casey S.

“This is a great company that actually delivers on its promises. They quickly completed the goal we set and made the whole process painless and easy to understand. Also, my Account Manager was friendly, knowledgeable and extremely helpful from start to end.” - Suzy M.

“InternetReputation.com is a leading search engine marketing firm that has carved out a niche by developing internet brand reputation management packages for executives, professionals, celebrities, athletes and businesses.” - Forbes

Overview

Has your business been affected by a negative online review? Studies have shown that a large majority of consumers base their buying decisions on online reviews, which means one bad review can cause you to lose potential clients before they even walk through your doors.

The
Client

A gastroenterologist who has been in business since 2006, knew the importance of collecting and responding to reviews in order to grow his practice and attract new patients. However, as a small business owner, the doctor had no time to gather patient feedback on top of his many other responsibilities. Before he knew it, years had gone by and the practice that he worked diligently to build had a 2.2 star rating on leading review sites.

Our
Solution

We created a unique Review Management solution tailored to hte doctor’s needs, which included a fully-automated online process to quickly and efficiently capture reviews from clients. By sending automated messages out via text and email, he was able to get patient responses immediately after they visited his office. He also gained peace of mind, knowing that the HIPAA-compliant solution enabled his clients to share reviews on leading sites, including HealthGrades, Google, Facebook and others.
Internetreputation.com responded to online reviews captured in the system. Within three months, thes practice collected over 150 positive reviews, resulting in an increase from 2.2 stars to 4.7 stars online. This ultimately led to new clients, improved customer service and a positive reputation.

Results

InternetReputation.com's customized Review Management approach allowed for the doctor's practice to increase his online star rating from 2.2 to 4.7 stars, enabling the practice to capture new clients and to establish a positive reputation.

CASE STUDY

AutoSuggest

InternetReputation.com

We are an experienced, award-winning Internet Reputation management firm which specializes in online crisis management situations. We provide proven results fast. Internet Reputation employs cutting-edge technology in conjunction with sophisticated Search Engine Marketing (SEM) professionals. Our technicians have spent years on research and development, studying search engine algorithms, analytics, keyword handling, and URL targeting. They know how to swiftly remove negative listings and prevent future online attacks.

What Are
People Saying?

“InternetReputation.com really strengthened my online presence and allowed me to further grow my business’s online reputation.” - Josh S.

“This team has enhanced my business and its digital image through services like Review M anagement, Website Development and Directory Listings.” - Casey S.

“This is a great company that actually delivers on its promises. They quickly completed the goal we set and made the whole process painless and easy to understand. Also, my Account Manager was friendly, knowledgeable and extremely helpful from start to end.” - Suzy M.

“InternetReputation.com is a leading search engine marketing firm that has carved out a niche by developing internet brand reputation management packages for executives, professionals, celebrities, athletes and businesses.” - Forbes

Overview

Your business faces a heightened level of scrutiny on the Web and is vulnerable to attack from a variety of sources. By making reputation management a part of your brand strategy, you have the opportunity to protect, preserve, and maintain brand integrity - no matter who threatens your reputation online.

The
Client

A financial firm was scrutinized after an unhappy client posted several blogs insinuating that the firm was treating clients unethically. As a result, unfavorable results started to appear in Google’s “autocomplete suggestions.” Specifically “scam” would automatically appear when typing the company's name into the Google search box.

The
Problem

Because the blogs mentioned the company by name and had a high amount of search volume, Google indexed the company's name and the word “scam.” This was problematic, as any searcher was presented with the company’s name and “scam” behind it. These suggestions led to quantifiable revenue losses, competitive disadvantages, and acted as a deterrent to anyone who researched the firm online.

Our
Solution

Considering the individual needs of this client, we developed a customized plan which involved creating a mixture of syndicated searches, websites, and professionally developed content. Internetreputation.com suppressed the unfavorable search term, “scam” and replaced it with favorable terms also coached client on proactive steps to avoid this situation in the future.

The
Outcome

InternetReputation.com’s customized approach effectively removed the unfavorable terms from Google's autocomplete suggestions and replaced them with positive phrases.

Impact

Because InternetReputation.com was able to suppress the negative information, the business’s reputation recovered substantially. Their executive team stopped hearing that deals could not be made due to the association of the company name and the word “scam”, and sales rose . And, the clients gained the tools to avoid the situations in the future.

More Case Studies

Disclaimer

Every client is unique, and campaigns are tailored to meet the demands of each reputation management scenario. The examples above are real case studies and real results we provided for our clients. Names have been omitted to protect the privacy of our clients. These summaries best reflect what happened during the respective campaigns. Every possible effort has been made to accurately represent our services and results. These depictions are not intended to represent or guarantee that anyone will achieve the same or similar results. The strategy and outcome of each campaign will depend on current results in search engines, the strength of existing positive and negative items, the competition on the specific keyword phrases, and other relevant factors.

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