Whether you are focused on online or offline marketing and business, you simply don't have a choice whether or not you are going to be affected by the internet and how people find and rate your business. With that being said, in this article we are going to focus on the best reputation management tips for local based businesses.
Bring Your Offline Business OnlineFirst thing first, you MUST bring your offline business online. Whether you like it or not, your customers and the internet will bring your business and brand online if you attempt to or not. For instance, if you search for your local based business online you are probably going to find a listing right in Google for your address location, listings and reviews on Yelp and various other sites. With this being said, instead of letting someone else control how you look online, you should be creating your own brand and sites that rank right at the top of the search results when someone searches for your brand online -- for example, social profiles, a main web site, blog and community/review section where you can respond and interact with your audience and customers.
You Must Have a Social Media FollowingAs mentioned in the previous point, social media is key to your success and how people find you online. There are currently over 2 billion users across sites like Twitter, Facebook, LinkedIn and others.
There are many reasons why you need to have your local business or brand associated with social media and two of the most important reasons are listed below:
- Grow your following - It's extremely easy for anyone on a social network to start following your brand with a simple click of a button. Once you have a following in place, you can then follow up with them on your latest promotions, coupons and also for requesting customer reviews.
- Improve your search rankings - Social networks are also great for improving your search results. Instead of letting other sites rank for your brand, you can easily get your social profiles to rank on the main page of Google since they already have so much authority and link power associated with them. When setting up your social profiles, be sure to create an account for both your business and personal names.
Monitor Your Online ReviewsWhen someone is looking for a local business or restaurant for the first time, they are likely going to search for the name in Google. People aren't just searching Google for your location address, but also for reviews and information that may be provided by others as well. The most common sites for finding this information is Yelp and TripAdvisor. Why is this important for you? Simply because these are massively huge sites that you really don't have much control over.
You need to know when and where people are talking about your brand, what they are saying and how to address the situation. An excellent way to monitor what people are saying about your brand is through InternetReputation.com's monitoring service. By simply typing in your keyword or business name, you will then be sent an email notification every time your keyword appears on a new site or indexed into Google.
Register Your Domain Name & Setup a BlogOne of the most powerful ways to protect and grow your offline business and adapt it to online marketing is by setting up your own web site and blog.
The first and most important part of this process is registering your domain name. If possible, register the exact domain name for your business and make sure it's a .com address. Once your web site is setup, you should also look into setting up a blog of your own. Through the use of a blog you can create content for your audience. This content won't only be of value to the people that visit your site, but it will also improve your search rankings and allow you to rank for a lot more terms and keywords as well. To learn more about how to better manage, monitor and improve your online reputation for your local based business, please contact InternetReputation.com at (888) 711-5576 or click here to setup a free consultation.