Reputation Management for Job Seekers: It's Not Just for Problem Cases It's a well-known fact that employers use social media in order to check up on prospects before they're given a job offer. For example, Reppler found that 91 percent of companies use social networking sites to screen applicants, and 47 percent of these employers do so after receiving an application, before they choose to call someone to discuss the job. It's a form of pre-screening that can allow a company executive to weed out the undesirables before wasting time on an interview or a telephone call. People with mugshots, arrest records, negative blog entries, unsavory photos and other reputation problems may know that they'll need cleanup help before they apply for a job. When all of this data comes leaking out, their chances of a job can fade away, so a little proactive work is definitely required. However, people who don't have reputation problems might still need the help of an expert. In fact, they might need this help more than others. In most states, according to the Electronic Frontier Foundation, employers can't ask prospects to turn over their passwords to their social media sites as part of the interview process. People who lock down their social media sites might be blissfully under the radar as a result, with all of their nasty secrets hidden behind a firewall of security. However, when employers run a search on these people, they might find nothing at all. No profile, no blogs, no news, no nothing. This kind of vacuum of information can seem strange for employers. Is this person lazy? Uninteresting? Uninvolved? It might plant a seed of doubt that could block a person from landing the all-important interview. Similarly, having no online reputation could allow people to miss key opportunities to sing their own praises and stand out from the competition. In an article in The Columbus Dispatch, for example, a job interviewee reports that he was asked about consulting projects and writing samples when he walked into an interview, and he hadn't even placed these items on his resume. The interviewer found those items, and they seemed intriguing enough that the man got a shot at a job he wanted. This is the real benefit of having an excellent online reputation, and it can be an easy enough thing to develop. A reputation management company can contract with a team of writers who can create a large number of blog entries, press releases and articles that outline volunteer work, prizes won, awards given and more. Writers can also create Twitter entries, LinkedIn profiles, and more, all to help boost the presence of someone who needs help. When employers search for a person who has accessed help like this, the content might be just the thing to push that person to the top of the employment line. Visit www.internetreputation.com to find out more.
Protect your reputation online.