These days, search engine results pages – or SERPs – are what drive business on the web.
Whether it be to find a good mechanic, a great place to eat or the right person to do their taxes, Google search pages are where people look to first when they need answers fast.
And if your business doesn’t have a strong presence in first-page search results, you’re not only missing out on the chance to attract local customers, but also the opportunity to solidify your position as industry authority and leader.
Maximizing Your SERP
Carving out a stronger SERP footprint means connecting your business to search phrases consumers use to find what they need – working to ensure your brand ranks high on Google’s first page when people type in what you do. This is done one of two ways:
Generally displayed at the top of SERP, paid text and image-based ads give your business prominent search position. But while they can propel your brand to the top of Google, pay-per-click (PPC) campaigns aren’t as simple as making a monthly payment and going about your day.
PPC advertising involves anything from setting an advertising budget to bidding on keywords – not to mention developing a strategy that sets your ads apart from the competition.
Of course, you can manipulate search engine results pages by paying for ads. But one of the best ways to create a stable, lasting SERP presence – and to generate online business in 2019 – is with an organic SEO strategy. When properly designed and put into place, a search engine optimization campaign can boost your rankings, improve your image and strengthen your authority.
An effective SEO strategy includes such proven tactics as:
On-page SEO incorporates best practices for optimizing your business website – taking steps to make your site’s content relevant, user-friendly and easy to find in search. An effective website not only pulls in more traffic – it compels customers to take further action once they’ve arrived.
Building links, claiming business profiles, engaging customers on social media and guest blogging on third-party sites are all part of a strong off-page strategy – one that nudges customers toward your site, builds more trust in your brand and creates a better online presence for your business.
When done right, off-page SEO positions your business throughout SERP – providing the consumer multiple pathways to your company and strengthening your search engine presence for years to come.
Some of the more immediate or short-term benefits of improving your SERP presence can include:
- Better online visibility.
- Faster connection with customers.
- More opportunities to complete the sale.
In the long-term, a comprehensive SERP strategy has the potential to:
- Protect your business from online threats
- Enhance and improve recognition of your brand.
- Cultivate trust between consumers and your company
- Strengthen your brand authority – particularly within your local industry.
- Provide opportunities for outreach, growth and a bigger bottom line.
We know SERP, and we’re ready to help.
We specialize in Google search enhancement. If you’re looking to boost your business in search engine results pages – and to create a more powerful online presence – we’re here to help.
To get started, call us today at 888.997.2406.
Protect your reputation online.