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How to Change Google AutoComplete Suggestions

Blog Team • June 04, 2015

Google AutoComplete is the recommendations that Google makes when someone searches for something through their search engine. These suggested keywords and terms are based off a variety of factors, such as what people click on when suggestions are shown or a number of reasons based off Google's algorithm and search forecasting. Here's a good example. If you went to Google and typed in "how to remove negative feedback"... Google would then suggest relevant keywords like "on amazon", "on ebay" and "on facebook".




While this may not seem like a big deal at first, it can be if you already have a negative reputation online or criminal records that you don't want anyone to see. The last thing you want is for someone to start typing in your personal name, brand or business and then Google recommending words like "mugshot", "fraud", "abuse" or other negative keywords.

The good news is that Google AutoComplete suggestions can be influenced and changed to improve how your reputation looks online. Instead of having negative keywords appear, you could have them show as "Your Name" + "businesses", "donations", "achievements" as the suggested keywords. The main concern here is to not let your reputation and first impression be decided by Google, before anyone actually gets the chance to learn more about your or your business.

How to Take Control Over Google AutoComplete

As mentioned earlier, when you start to type something into Google, you will see the search engine provide a few suggestions of it's own. Most people think these suggested terms are based off what people are actually searching for, but it has a lot more to do with people clicking on the suggestions listed, then what they were originally looking for. For this reason in itself, it's important to make sure any suggestions around your name or business are sending visitors in the right direction.


Google Autocomplete's AutoComplete RC program was created to eliminate the negative and/or unwanted suggestions that are appearing within Google, and replacing them with positive keywords to highlight your reputation, brand or business.

The first step is to work closely with our reputation management team to see what keywords are currently being suggested, and then to choose 3-5 positive keywords that you would like to show up instead. After working with thousands of clients and cleaning up their online search results, we've mastered the process for cleaning up Google AutoComplete as well. Through the use of organic search queries, social media and online content promotion, we're able to effectively change the Google AutoComplete terms that are currently appearing for your name or business.

In addition to controlling what appears in your Google AutoComplete, it's also important for you to control the first page of Google for the web sites and content that appear for your name as well. While AutoComplete will remove any negative suggestions being made by Google, it won't remove any competitor or negative content currently ranking for your name. This is an area that we also specialize in, and have successfully secured main page rankings for thousands of clients, individuals and brands.

Whether you need to suppress mug shot photos, criminal records, customer complaints or social media gone bad -- we are your one stop solution for cleaning up, repairing and monitoring your online reputation.

To change the way your personal name or brand appears within Google AutoComplete and to also take control of your search rankings, click here or call (800) -758-9012 for a free consultation.