Online credibility is a critical element of success for online business owners in the digital age.
Nine out of ten people do extensive online research before spending a dime, and they trust information found on Google more than they do in-person recommendations. The front page of Google can make or break your business, as potential customers will judge you by what they find in their searches.
With customers turning to Google for their brand research, most of today’s business owners have realized that online reputation management is a must. It can boost your credibility and dramatically impact your bottom line, whether you’re running a one-person freelance company or a large-scale ecommerce store.
Why Does Building Online Credibility Matter So Much in The World of Business?
When you build online credibility, you’re essentially polishing your business card. If your business card doesn’t make you look credible, what’s to encourage customers to trust you instead of another online business with better online reputation management?
An online business with a polished reputation on Google helps customers build a sense of trust. They’ll feel more confident that your products and/or services are going to satisfy their needs, which can even make them receptive to high prices in exchange for a transaction they feel safe with. This translates directly into revenue.
To put it simply, online credibility matters for one reason: It helps you win customers and make sales.
What Are the Top 3 Ways You Can Build Credibility on Search Engines?
Building credibility on search engines isn’t something you can do overnight, no matter how much experience you have. It’s an ongoing process that helps your brand stand out and ensures that the front page of Google is showing your business in the best possible light.
Though our teams use several practices to build a business’s credibility on the web, we’ve highlighted the top three ways you can start today below for your convenience:
- Customer Review Management helps build credibility on popular review sites, showing that you are responsive.
- Trust Seals and Third-Party Awards help give customers peace of mind that your business is trustworthy and honest.
- Active Social Media Accounts and Blogs help you connect with customers and provide useful content that establishes your brand as a leader in your field.
Where Should You Start?
So, where do you start? The first step is to create a plan that works with your time management needs. You’ll likely need to delegate social media management, search engine optimization, customer review management, and proactive brand building to a team of specialists, as these tasks can require upwards of twenty hours per week to accomplish.
At Internet Reputation, our team of skilled advisors specialize in everything you need to build your online credibility and boost your bottom line. We offer guaranteed results, timely customer service, custom plans that let you pay only for what you need, and across-the-web management for all your business’s accounts.
Contact us today to get started with a free consultation.
Protect your reputation online.