If you’re a part of the 2018 workforce – whether you’re a business owner or you were just hired for your first job – online reputation management is a must. If you’re not managing your image online, you’re behind the curve.
What people say about you on the internet, and what your search results look like on Google, defines your image and your success.
Not convinced? The stats below should put things into perspective:
- 89% of the United States population is online and over half of the world now has access to the internet.
- 75% of human resources departments are now required to look up candidates online before hiring.
- 85% of recruiters say that a candidate’s online reputation influences their hiring decisions.
- 65% of people consider Google search results the single most trusted source of information about other people and businesses.
- 90% of today’s consumers check reviews online before they visit a business.
- 57% of employers are unlikely to schedule an interview with a candidate who doesn’t have an online reputation.
The list could go on seemingly forever. To put it simply, your online reputation is equally as important as your resume, your business card and your professional references. Combined.
What are the Benefits of Online Reputation Management?
The year of 2018 brings promising ventures, exciting technology advances, greater IoE (Internet of Everything) integration and so much more. Just remember that most of the year’s innovations are linked to the net in one way or another, and the percentages we touched on above are going to keep increasing as more people live online.
Based on the results of thousands of clients that the Internet Reputation team has helped, we’ve outlined the best benefits of online reputation management in this new year below:
- Greater Trust
An individual professional or brand with a good online reputation is trusted more than one without a reputation or with a negative reputation. If a potential customer, employer, business partner or even friend looks up your name or brand online, and other people appear to trust you, they’re more likely to follow suit.
In a world where more than half of everyone you meet would trust Google’s search results over your word, the value of a positive online reputation speaks for itself. Remember, anyone from the person you’re going on a date with tonight to your boss can look you up and judge you accordingly.
- Increased Profits
The job market in 2018 is competitive, as is the world of business. Those with positive online reputations reap significantly-increased profits over those who neglect their images online. One study found that a negative reputation can rob a business of more than 70% of potential customers, for example, and the number of employers who google candidates is higher than any other point in history.
Furthermore, business owners looking for investors or business partners will have a much more difficult time succeeding with a negative or nonexistent online reputation, and your boss is likely to hand the upcoming promotion to the employee whose online presence makes the company look best.
- Better Opportunities
Speaking of promotions, an excellent online reputation brings with it better opportunities than you might otherwise have access to. For business owners, you’ll find better talent with a great reputation that represents your brand well in 2018 – the best employees want to work with a company that’s on the rise, not one that’s flailing. For individuals, you’re more likely to receive job offers, invitations to interview and more when you look your best on the front page of Google.
Think of Google’s front page like your business card or your resume. Would you expect great opportunities if your business card was blank or your resume listed every bad thing you’ve done in your life? Or would you set about designing a better business card and resume to attract the offers you’d like to receive?
- Lower Risks
Businesses and individuals who have poor or nonexistent online reputations are at a high risk of receiving an even worse image online. By contrast, those who build a positive online reputation proactively have an effective buffer around their name that protects them from incoming attacks, privacy leaks and disgruntled employees or customers.
For example, if the front page of results is dominated by positive content about you online, a negative blog post containing false information must fight to earn a place where it’ll be visible. Without that positive content, though, the blog post will likely go to the top of Google’s search results for everyone to see.
- Happier Personal Life
The unfortunate truth is that your online reputation does impact your personal life. Friends google friends, dates google dates, family googles family, spouses google spouses and coworkers google coworkers. When your friends, family, coworkers and romantic partners look up your name, their opinions of you are inherently changed by the results.
Imagine having to explain a high school arrest record and mugshot over dinner with someone you’re interested in. Or your family calling you about a vengeful post created by an ex-lover, full of revealing pictures. A positive online reputation will help you avoid these scenarios, so you can have a happier personal life.
- Secure Future
Imagine a future where everybody trusts you, your profits are high, opportunities come your way on a regular basis, you’re protected against online attacks and your personal life is positive. This is the future that quality online reputation management offers, if you’re willing to dedicate the time and effort required to claim it.
A positive online reputation will help you make the most of life and it reduces the risk that you’ll be knocked out by failure thanks to a single Google result, just when you think things are going well. Don’t leave your reputation in the hands of those who don’t have your best interest in mind – take the wheel and guide your online image exactly where you want it to be.
Starting an Online Reputation Management Campaign
If you’re ready to get started with your own online reputation management campaign so you can reap the rewards, congratulations on joining 2018’s in-the-know crowd! It’s time to get to work.
First, you have two options to choose from:
- Run and Manage Your Own Campaign
This option is best for people who are already tech savvy with extensive experience with SEO and have plenty of time on their hands. Running a reputation management campaign can require between twenty and thirty hours per week over the course of six to twelve months, and that’s not including research.
If this sound like the best choice for you, check out our guide on getting the ball rolling for additional information.
- Bring in the Experts
This option is designed for people who already have a full schedule and aren’t up-to-date on Google’s search algorithms or 2018’s SEO tactics. You’ll hire a team like the one at InternetReputation.com and develop a comprehensive, long-term plan with the help of several experts. Once the plan is in place, you’ll review monthly updates on the ORM progress.
If this sounds like a more desirable choice for you, your next step is to schedule a free consultation to get a better idea of the scope of work ahead.
Once you’ve decided on your method of approach, it’s time to set realistic expectations and begin crafting a new image. Whether you’re doing that on your own or with a team of seasoned professionals on your side, this will require months of patience, but the rewards are more than worth it.
Not certain if you can handle your situation from home? Call us at 1-888-591-0930 to set up a free consultation or click here for additional information. We offer guaranteed results, custom online reputation management plans and award-winning customer service, every time.
Protect your reputation online.