It’s 2018, and a whopping 89% of the United States population is online and over half of the world now has access to the internet. With the rise in internet use comes the increased importance of maintaining your reputation online.
Today’s companies budget for reputation management as readily as past businesses poured money into print advertising, and it doesn’t stop there. In fact, more than 75% of human resources departments are now required to look you up online before hiring you, and even more google candidates by choice.
In 2018, your online reputation impacts even more than your business endeavors and career opportunities – it hits your personal life, too. More than half of today’s adults are googling potential romantic partners, and it’s not uncommon for family to search for their relative out of sheer curiosity. After all, we live in the age of information.
This trend is exactly why companies like Internet Reputation exist. We’re here to offer protection against internet slander, hate websites, people search directories, mugshot databases, public legal records, negative professional/business reviews, past mistakes and leaked personal information.
Our expert team answers the demand for peace of mind in 2018, and we’ve been doing it for years.
Protect Your Reputation
As wonderful as 2018’s innovations are, protecting your reputation is hardly optional. Unless you’d like your colleagues to judge you by your high school mistakes, or your business partners to shy away because of a past legal hang up, you need to take charge of the conversation about you and your brand online.
Since 2011, Internet Reputation has worked with thousands of clients, helping them repair, manage and build their reputations online. We’ve spent years developing techniques and technologies that work, and we’re here to share them with you.
Protecting your reputation is all about understanding online reputation management (ORM), building an impressive reputation, removing negative content from public eye and staying active online.
Understanding Your Online Reputation
When was the last time you googled yourself? If you haven’t done it recently, take a moment to type your name into the search bar and scan the first page of results. Do the same for your business or brand, if you have one.
Each link displayed on the front page of Google under your name is a large component of your online reputation. This front page is the new business card – it represents you to the world.
Your online reputation is made of everything that’s ever been said about you or your brand online. Every comment on Facebook (written by you or someone else) that mentions your name, every review, every blog post, every public record. It’s all part of your online reputation.
This collection of online content can either be your best friend or your worst enemy. If you don’t have reputation management, it’s probably closer to the latter.
The good news is that you can shape, create and manage your online reputation with the right tools, knowledge and, in some cases, experts on your side. Online reputation management specialists like those on the Internet Reputation team understand how search engine algorithms work and we’ve developed technology that can even remove certain negative items from search results.
Personal Online Reputation
Every person whose name has ever appeared online has a personal online reputation that influences their career, their relationships with colleagues and even their personal lives.
Anyone who knows your name – even someone you met five minutes ago – can type it into Google and read the results. Because of the wealth of information online in 2018, and the Freedom of Information Act, these results are often much more revealing than people would like.
From old court records and mugshots to party pictures from college and photos posted by a jealous ex-lover, your most personal details could be sitting on the front page as an advertisement for your character.
This can cause your friends to treat you differently, your family to view you in a harsh light and your coworkers to turn against you. It can also interfere with your ability to get hired, keep a job or move up with the company you’re working for.
Imagine this: Your boss is looking for someone to promote and speaks with HR for a recommendation – she mentions your name as a potential candidate and asks them to get back to her. The next day, HR responds with a screenshot of the front page of Google for each person’s name, and you’re knocked out of the running because of a mistake that landed you in court over a decade ago. Word gets around and, soon, your officemates begin treating you differently and you lose the few friends you’ve made there.
This isn’t purely fiction – things like this have happened to thousands of our clients because they didn’t stay on top of their reputation, and they can happen to you too.
Business Online Reputation
A business’s reputation will make or break its success. Most customers or clients that deal with your business have looked it up online, read reviews and compared you to the competition. In fact, 97% of consumers were reading online reviews before dealing with a business in 2017, and in 2018, that number is even closer to 100%.
Just like a personal reputation, every mention of your brand that’s ever surfaced online is a component of your business’s reputation – if you’re not controlling it, your competition, disgruntled customers and past employees might be doing it for you.
When you are doing research for a product or service you're going to buy
how many negative articles does it take for you to decide to not buy the product or service?
As if it wasn’t bad enough, a business’s online reputation doesn’t just impact its customers and sales. It also influences investors, stakeholders, employees and potential business partners.
In 2018 and the coming years, we’re swiftly moving further into the digital age, and online reputation is predicted to become even more important. Online reputation management for businesses isn’t optional anymore – it’s a necessity if you want your endeavor to thrive.
How to Start Protecting Your Reputation
Ready to protect your name and your business’s name online? Good! You’re already moving in the right direction. The first step to guiding the conversation about you online and protecting your privacy is to acknowledge the importance of online reputation.
In this year’s blog series, we’ll teach you everything you need to know about online reputation management in 2018, how to build positive content, find a quality reputation management team, remove negative content about you and become a master of your search results.
We’re all in this together, and never in human history has it been more critical to proactively manage your reputation.
The Internet Reputation team believes that the basis of reputation management should become basic knowledge for every entrepreneur, employee and business owner in 2018. With so many websites and individuals who profit from online slander and violation of personal privacy, it’s not enough to have a positive website or a clean professional profile anymore.
It’s time learn how to make an online reputation management plan and build a virtual shield to protect yourself from online attacks.
We Can Help Today
If you’re eager to change your online reputation, remove negative search results and protect your privacy today, we can help. The award-winning team at Internet Reputation specializes in online reputation management, and we’ve helped thousands of clients – from big-name business owners to college students – take charge of their online images.
Our personalized approach provides security online, and we guarantee fast, reliable results. Call us at 1-888-711-7843 to set up a free consultation or click here for additional information.
Protect your reputation online.