Editors Note: This blog has been revised to reflect accurate information for 2018.
Today more than ever, the first place people look for information online is through Google. Google is the beginning and end of the internet – results on Google control consumer impressions for almost all businesses.
Whatever someone is searching for about you – from your name to your brand or products – it needs a clean bill of health on the first page of the search results.
To learn how to push down negative search results, you need to understand why results rank on the first page. You also need to understand the best keywords for your endeavors. Then, you’ll be able to determine how much time, work and effort it might take to push down the negative content, while boosting positive content.
Content ranks on the first page of Google for many reasons:
- The authority, age and quality of the site that is posting the content.
- How relevant the content written is related to the keyword searched for.
- The number and quality of sites linking back to the original site hosting the article.
These three reasons are why sites rank at the top of the search results for any given name or phrase. This is important to understand and study so that you can implement these practices into your own sites and online reputation management.
7 Quick Tips to Bury Negative Google Results
Regardless of why you’re trying to control the front page of Google, the methods touched on below will help you improve your search results. Implement whatever works for you, and feel free to contact us with any questions or help you need along the way.
1) Setup a WordPress Blog to Accompany Your Site
This is dead simple and super effective. Launch a blog off your existing website or domain name and start publishing content. Creating useful content that provides value and makes people want to share it. This will help the authority and rankings for your site.
2) Create Social Profiles on All of Major Social Networks
This one is also easy, free and effective. Twitter, Facebook, LinkedIn, Pinterest and Instagram... they are all major social networks and Google prioritizes each of them in search results. Create separate profiles for your personal name, brand, and websites. This will help create a protective barrier around your name.
3) Build Additional Blogs on Other Free Content Networks
If you can create enough quality content that is relevant to your name or brand, take advantage of other free blog hosting services that rank well on Google. Just like top social media sites rank well, free blog services like Blogspot and Wordpress do the same. Create new blogs, write useful content and send links back to them. Soon, you’ll see how they start to rank for your name and brand.
4) Write Quality Content for Authorities in Your Industry
Content is King, and there’s a never-ending need for more. Many authority sites and blogs allow guest writers to contribute content in exchange for promotions and links back from their site. This is great for building quality links to your site and getting free exposure to new audiences.
5) Be Aggressive with Your Social Media and Content Promotions
It's not enough to simply create accounts, post some quality content and hope for the best. You need to make a long-term posting schedule and use social media to gain exposure for new content. It's also important to engage in high-value social media activity. Don't just send out updates on your posts, engage with others and tweet great content from other sites too.
6) Use Infographics to Get More Exposure and Links to Your Site
Infographics work so well because people love to share them, and they might find their way to your site in the process. This means more link love and traffic to your site... which means higher search rankings.
7) Utilize Press Releases and Global Trends
Press releases are commonly picked up and indexed by Google. Where most press releases go wrong is that they’re irrelevant to 99% of people online. To gain more attention and get the most out of press releases, keep them relevant to what's trending now on Google Trends, Twitter and World News. By doing this, your website and brand will be more likely to get picked up by other media outlets.
How to Deal with High Ranking Negative Content in Google
Many people, sites and brands can improve Google rankings with these tips and best practices. Sometimes, though, there are those stubborn articles and sites that won't budge in search rankings.
This is why we offer special services to help combat these negative rankings – pushing them further down, off the front page of Google, and helping your site rank higher.
To learn more about these methods, and for a free consultation with our expert team, click here or call 1 (800) 758-9012 to have us set it up for you. We’re happy to provide you with a free, personalized reputation analysis.
Protect your reputation online.