In times of need, we usually look to those who have already walked in a similar situation and found their way out of it. Others also look to celebrities, entrepreneurs, spiritual figures and mentors for guidance. No matter what your personal or brand reputation looks like online, it's important to realize that this is a never ending journey and one that could change at a moments notice.
Whether it's a new customer complaint, a negative review going live on Yelp or even just not being to rank as much as you'd like to in the search results for your name -- it all comes down to fighting the fight, putting your best foot forward and building an ORM plan that puts you one step ahead of the competition each and every day. As experts in the online reputation management space, we know how time consuming and crucial it can be to continually watch after your brand mentions, complaints and search results.
To bring some out of the box thinking and motivation to your busy day, we've hand selected some of the best "reputation" based quotes from many names you will recognize and know, while also sharing how they can influence and relate with your brand.
Reputation Quotes to Building a Strong Brand
No matter if you are focusing on your personal brand or the reputation of your business, it's a very long road to actually building trust and loyalty with your customer and audience. However... it only takes the slightly negligence or error to lose that trust that you've worked so hard to gain. Benjamin Franklin and Warren Buffet both know the value of a good reputation, and how quickly it can be lost.
It takes many good deeds to build a good reputation, and only one bad one to lose it. - Benjamin Franklin It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently. - Warren Buffett
While everyone has their own opinion on individuals, brands and organizations... for most people they are only seeing the physical part of the person or company. This can be dangerous for both the consumer and the brand behind the service. If they only look at the physical service/product and not the comments, complaints and reviews that are hiding in the shadows, they may be in for a big surprise later on. Reputation management and the internet didn't exist back when Abraham Lincoln was around, but we could still refer back to his statement and see how it affects so many of us today.
Character is like a tree and reputation like a shadow. The shadow is what we think of it; the tree is the real thing. - Abraham Lincoln
One of the most concerning areas of reputation management, is being able to discover what others are saying about your brand. The sad and dangerous part of this is that many of these complaints and reviews are not only negative, but also potentially false and defamatory. Thanks to sites like Yelp and Trip Advisor, it's not only very hard to control what's being posted, but it's also proven that many of these reviews are false in nature. This is something Mario Cuomo has commented on as well...
If you can manipulate news, a judge can manipulate the law. A smart lawyer can keep a killer out of jail, a smart accountant can keep a thief from paying taxes, a smart reporter could ruin your reputation- unfairly. - Mario Cuomo
And in response to those who are leaving false reviews and complaints...
Never make negative comments or spread rumors about anyone. It depreciates their reputation and yours. - Brian Koslow
It would only be fitting to end this post with a quote from one of the most successful and well respected brands online today... which would be Jeff Bezos and Amazon.com.
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. - Jeff Bezos
Don't Leave Your Reputation Up for Grabs
The great thing about quotes is that they are fun to read and are also very inspiring, but what most people do is read them and that's usually it. Instead of just reading these quotes and going on with your day, take action! Spend some extra time on reviewing your brand mentions, check your reviews on Yelp, perform a Google search and see what type of results show up. No matter how well you think you are doing, your reputation is always up for grabs.
To learn more about how to protect your brand and automate the process through our powerful brand monitoring system, simply click here or call (800) -758-9012 for a free consultation.