“Reputation is a key success factor in business.”
Why does online reputation matter?
Reputation is how consumers, clients and competitors see your brand. It’s how people gauge your integrity, your worth and your ability to deliver the goods.
Ultimately, it’s your reputation that determines how far you go and grow as a business.
And in the digital age, this perception is defined by who you are online.
So, who are you?
When it comes to internet reputation, you are what you Google. That is, your digital image is the sum of your first-page Google search results – those articles, profiles, comments and reviews that pop up when anyone searches your business online.
Why is that, exactly? Well, it’s largely due to the weight searchers place on those results. A recent survey found a staggering 72% of Googlers trust what comes up after they enter a search – meaning nearly 3/4ths of those searching your name take first-page results for granted, regardless of whether they’re good, bad or downright ugly!
And if you aren’t doing all you can to polish up those results, you’re not only risking your image, but also your bottom line.
What are the keys to online reputation success?
Let’s face it. Your online reputation matters – and is key to your online success. Building a stronger, more secure online presence is essential, and involves:
1. Managing Your Reputation Online
When you’re not actively engaged in online reputation management, anything from online complaints to negative news articles could be ruining your digital image – dragging your brand through the mud and creating a disconnect with your customers.
An organic reputation management strategy – one that involves tracking mentions of your brand and addressing online negativity quickly – can help strengthen your presence and mitigate threats before they become an online disaster.
2. Business Reviews Management
According to Moz.com, more than 67.7% of consumers make purchasing decisions based on reviews – while over half regard online reviews as an important part of the online decision-making process. This means that just one negative review or comment could be turning potential customers away from your company every day.
A central part of your reputation success, business review management helps ensure you are optimizing your power and impact on consumer review sites – taking the sting out of bad reviews while encouraging, collecting and marketing positive feedback more effectively.
3. Overall Brand Presence
Managing threats and reviews is important. And once you have a strong online reputation strategy in place, the time has come to pump some life into your company’s overall brand presence – to take advantage of every opportunity to strengthen, promote and grow your business throughout each corner of the web.
A custom-designed online reputation management approach will not only protect your business from threats, but will also put your company in front of more customers than ever. Powered by professional insights, proven online marketing techniques and a smart SEO strategy, your reputation will become a resource of online success for years to come.
To learn more, call an online reputation specialist today at 888.648.4305.
Protect your reputation online.