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Earlier this year, the Internet lit up with reports about an online vulnerability that allowed hackers to blow right by password protections and access accounts with ease. It’s known as the Heartbleed Hack, and most reports about the issue focused on the financial impact of the problem. In article after article, experts were asked to […]

What is Social Intelligence? We break down the new firm and its impact on your online reputation.  Securing employment in a competitive market is a lot like participating in speed dating: You have only a minute or two to make a great impression, and there might be fabulous candidates both ahead of you and behind […]

Want to improve your online image? We examine 5 free reputation management tools you can use to polish up your digital footprint.  The web is many different things to different people. For some, it’s an online library, stuffed full of all sorts of amazing information they just wouldn’t have access to in any other way. […]

Running a successful reputation management campaign means dominating search engine results, and when I’m talking about search engines, I’m typically talking about Google. As I’ve mentioned zillions of times before, Google is the gorilla of the search engine market, representing an estimated 80 percent of the mobile search engine market. Despite the emergence of alternate […]

Wait… reputation management lessons, from a TV show?? Our team explores what the popular Downton Abbey series can teach us about burnishing a positive online image.  What was once considered a silly, period television show about wealthy English people has become a worldwide phenomenon. According to The Telegraph, 120 million people in 220 countries have […]

What is Facebook monitoring? On an average day, I bet hundreds or even thousands of research papers are written, published, and promoted. Likely, few of them are even seen, much less debated. But sometimes, someone writes something so interesting and so unusual that it sparks widespread interest, even if people don’t take the time to […]

Lately, I’ve been seeing a lot of articles that discuss the wonders of Google+. Copyblogger, for example, took author Gary Vaynerchuk to task for daring to suggest that Google+ was worthless. The author of that particular Copyblogger blog post went on to suggest that hosting hangouts and otherwise tapping into the live social aspects of […]

We’ve come up with 10 LinkedIn tips that’ll turn your reputation crisis into career opportunity across the web. Staying silent means remaining a reputation management victim. We’ve shared that powerful message on this blog in the past, and each time we discuss this topic, we urge you to get cracking and get social. You might […]

What digital marketing lessons can we learn from the Tesco Mobile Twitter Feed?  Let me start by saying that I adore Twitter. By following a few choice companies, I can keep track of the latest developments in industries that matter to me and even reach out to authors of articles that I admire. For me, […]

Responding to negative business reviews on Google? We look at why that might be a bad idea. It is rarely a good idea to respond to a negative review on Google. It’s rarely a good idea to respond on your own web properties, like your Facebook page. If you do respond you have to eat […]

In today’s world, many businesses rely heavily on customer reviews left on Internet forums. For businesses with Google Places for Business profiles, the search for these rankings has just gotten easier. Before, if you wanted to see how your business was being represented online, you would have to look up your company’s name as a […]

Don’t let a bad small business reputation stand between you and your team.  We talk a lot about employment and jobs on this blog, and I natter on about these issues in the guest posts I write for other blogs. That’s no surprise, as a person’s job tends to define much about who that person […]

Many business owners struggle simply because they are dealing with one or two online complaints that were left by people who were following their own agendas. Some of those reviews are false, and all of them are harmful. At this stage of the game, it’s relatively easy for an online reputation management company to bury […]

Our social media guide offers some helpful insight into social media and the potential impact it has on your children.  Recently, I popped into a store to pick up one solitary onion for a recipe I hoped to make for dinner, and right in the middle of the produce aisle, a little child was engaged […]

In theory, people who write online reviews about your business can be tracked down and sued for it. Forbes recently covered an alleged defamatory review case between a landlord and a tenant. In this case, the specific statements made by this reviewer will have to be proven if the tenant wants to escape a judgment […]

BOO! This time of year can get a little, well, spooky. Here’s how to enjoy the haunting while avoiding All Hallow’s Eve risks to your online reputation.  Halloween is the one day of the year when I can let my freak flag fly. In fact, if you walk by my house in the weeks leading […]

Ever review a business online? Learn how that innocent comment can come back to impact your own reputation. Be careful when you leave a review about someone else on a third-party review site. You could be revealing more about yourself than you believe, and you could be damaging your reputation. A recent Forbes article told […]

Building an individual reputation management campaign? What you do and how you behave matters more than you know.  On this blog, we spend a lot of time talking about the threats that might be lurking in cyberspace. We’ve told you about mugshots, revenge porn and negative reviews within the last few months, and we have […]

Recent Google privacy changes could have far-reaching consequences for your reputation. “Lock it up tight.” When it comes to protecting your reputation online, these are the sage words of advice you’ll hear from almost everyone who works in the industry. Turns out, people are following this advice, as a recent study conducted by the Pew […]

Any consumer review website poses a big problem for honest business owners. Sites like The Ripoff Report assume that a business is always in the wrong and make it all but impossible to remove any wild story that anyone puts up about them. These sites then try to extort thousands of dollars from business owners […]

How do you improve your reputation after a major online crisis? One story illustrates that challenge. Being in a movie means giving interviews, and when that movie involves issues of race, most interview questions have to do with skin color and perceived affronts. When Oprah Winfrey sat down for an interview for the television show […]

With TripAdvisor more popular than ever, some business reputation scores are feeling the crunch. Read on to learn more.  TripAdvisor once had an unhealthy attachment to popup ads. When consumers wanted to check out good deals on hotels, they were required to click on a popup ad that led them to the website of a […]

A seemingly banal presentation on digital reputation has caused a major stir, prompting legal action.  Every day, hundreds of thousands of young people post photographs on social media sites when they really should be keeping those photos locked away inside their cameras. To these young people, the snaps are innocent fun, but the photos of […]

What goes into fixing a major online reputation problem? A national pizza chain may have the answer.   Papa John’s Pizza is one of the largest pizza franchises in the world. Reportedly, there are close to 3,000 franchise stores and 646 corporate stores located in a whopping 32 countries. The profits in 2013 are estimated at […]