Our firm specializes in online reputation and brand management. We understand the importance of a positive online reputation and the impact negative reviews and online slander can have. We offer a full service comprehensive reputation management strategy that includes 24/7 review monitoring, customer engagement, review suppress and increasing positive reviews. We have successfully improved negative review placement and poor reviews on sites like TripAdvisor, Google places, and many more. Our services can help keep your hotel’s reputation positive and productive online
Why Hotels Need an Online Reputation Management Service
Hotel owners and operators know just how important their establishment’s reputation among their guests is to overall business. Word of mouth and consumer experiences shape the discussion of a hotel brand or particular name, and there are new potential customers looking for these accounts to determine their next vacation destination every day.
It’s absolutely vital for any successful hotel to keep an eye on what their customers are saying after their visit. The internet has opened the floor to positive reviews and negative criticism from all corners, and hotels are more susceptible to both positive and negative word of mouth than ever before.
According to a Deloitte consumer survey, 82% of consumers that read reviews online say that their purchase decision is directly influenced by reviews. Half of those customers follow through on a purchase after reviews confirm what they already expected. The other half changed their mind based on negative reviews.
Another survey found even more reliance on online reviews:
- Although social media is important to internet users, only 7% of all consumers seeking pre-purchase consumer reviews actually relied on social networking.
- Online reviews on dedicated shopping sites and search engines are trusted more than reviews from friends, family or colleagues.
- Almost a quarter of all potential customers change their minds after seeing two negative reviews, and almost 40% change their mind after seeing three bad reviews.
What It Means For Hotels
The results ought to speak for themselves: negative online reviews can kill business online. SEO strategies and online marketing efforts that do not include substantial amounts of online reputation monitoring and management may actually be hurting your business if you aren’t paying careful attention to negative mentions of your hotel brand online. Showing up more often in search results isn’t good for business if your listings are accompanied by heavy-hitting negative reviews from customers.
InternetReputation.com Offers Hotel Reputation Management Solutions
We make sure that your business is protected with state-of-the-art reputation management techniques and tools, like social media monitoring, advanced search engine exclusion protocols, voluntary de-listing requests, and even optimized content generation.
Contact us today and make an investment in better results from your hotel’s online reputation.